Journalist Andrea Garrido spoke with Fruttita's Commercial Manager about the last cherry season's liquidations, as well as the main challenges for the 2023-24 campaign. Víctor Maroto emphasized that the central objective will be quality, in a season in which producers will not have the pressure of an early Chinese New Year.
En cereza, cubrir no es solo “tener plástico”: es un sistema. Y como todo sistema,...