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Smartcherry
What motivates us?
“We are inspired to be able to contribute to the growth and development of the cherry industry.”
Our philosophy is to generate quality content to benefit the cherry industry in a selfless manner, and then consume and use it. We hope that this information is useful in the different areas of the industry and is shared with anyone who needs it. In addition, we seek to support the companies that make up this great industry through marketing.
Who are we?
We are a multi-platform digital magazine with top-quality technical information on cherry cultivation. We are the main showcase for the most important suppliers in the cherry sector, where we show their most relevant solutions, services and studies.
Actualmente nos hemos posicionado como el primer y principal sitio web con información técnica y de calidad sobre este creciente cultivo, a través de diferentes secciones, tales como noticias, artículos técnicos, entrevistas, podcast, videos, entre otras; hoy cuentan con cerca de 2 millón visitas anuales, y 70 partners reunidos en un atractivo portal de proveedores que ofrece diversas soluciones para la industria cerecera.
History Smartcherry
During the year 2018, Expert Advisor on cherry production, Carlos Tapia, Technical Director of Avium, together with Jorge Tello, Founder and Commercial Director of Agromarketing, gave life to Smartcherry.cl, the first platform specialized in cherry production.
They partnered, complementing the content generation and technical part with marketing, design, technological support, among other services. After a year of preparing the platform, which would initially operate through paid subscriptions that allowed access to technical information, they launched Smartcherry.cl.
Our philosophy
Our philosophy is to generate information for the benefit of the cherry industry in a selfless manner, and then to consume and use it. We hope that this information will be useful in the different areas of the industry.
“We are inspired to be able to contribute to the growth and development of the cherry industry.”
We seek to make available the existing information in the cherry industry and its full range of possibilities, supporting the companies that accompany us from a marketing perspective.
Our work
We work daily to provide the highest quality information about the cherry industry. We focus on generating high-value content that can be useful and contribute to decision-making. We seek to be a reference both in Chile and abroad.
Constantly growing
We care about being at the forefront of information
The Team

Jorge Andres Tello Martinez
Co-Founder and Commercial Director of Smartcherry
Agricultural Engineer and MBA from the University of Talca
Technology entrepreneur with experience in developing businesses related to software, digital marketing and interactive technologies. Responsible for driving results, business plans, budget management and team building. Long-term vision, goal-focus and customer orientation.
Founder Agromarketing
Co-founder Agrarian

Carlos Tapia
Co-Founder and Content Director at SmartCherry
Agricultural Engineer, University of Talca, M.Sc., Pontifical Catholic University of Chile, Specialist advisor in cherry production.
Founder and CTO of Avium.
Founder and Technical Director of Agrarian.

Javiera Lopez Pinto
CEO Smartcherry
Agricultural Engineer with a specialization in plant health from the University of Chile.
Entrepreneur and enthusiastic about developing new projects.
Founder of Agrometric and Director of Operations at AgromarketingChile.
Co-founder Agrarian

Beatriz Parra Acuña
Editorial Director Smartcherry
Periodista y Licenciada en Comunicación Social de la Universidad Andrés Bello. Diplomada en Comunicación Corporativa y diplomada en Medio Ambiente y Desarrollo Sustentable.

Jorge Rojas
Periodista SmartCherry
Periodista y Bachiller en Ciencias Sociales de la Universidad Diego Portales

Lucia Mozo Debesa
Client Director
Services Administrator at the University of Los Andes.

María José Serrano
Ejecutiva de Ventas
Ingeniera Comercial con amplios conocimientos en áreas comerciales, especialmente en prospección de clientes y cuentas claves.
We are a multidisciplinary team with experience in promoting the dissemination of knowledge about the cherry industry.
Smartcherry (Avium) technical and editorial team
- Diego Humeres Mella - Agricultural Engineer, Irrigation and Climate Department
- Bruno Tapia Zuiga - Agricultural Engineer, Technical Coordinator
- Ricardo Rojas - Agricultural Engineer, Technical Advisor
- Hugo Navarro Asenjo - Agricultural Engineer, Technical Advisor
- Fabiola Cruz Mora - Assistant
- Nicolás Martínez - Computer Engineer, Technological Support
- Ignacio Botto - Agricultural Engineer, M. Sc., Technical Advisor
- David González - Agricultural Engineer, Technical Assistant. Consulting / Agtech Support
- Mario Contreras - Agricultural Engineer - R&D Technical Assistant
Audiovisual equipment and design
- Marketing Agency - Agromarketing Chile
Associated Collaborators
- Hector Garcia – Diagnofruit
- Victor Maroto - Little Fruit
- Militza Ivelic – Kimün Trio
- Francisco Duboy – C&D
- Raul Osorio – Peulla
- Isabel Quiroz IQonsulting
- Association of Nurseries of Chile (AGV)
- Capci
- Fedefruta
- South Fruit Growing Center
What our customers say about Smartcherry




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