The Chinese New Year is approaching and Chilean cherries are gaining importance in retail

The Chinese New Year is approaching and Chilean cherries are gaining importance in retail

Año Nuevo

This year is the year of the Rabbit, a symbol of longevity, peace and prosperity in the culture of the Asian country. 

The Chinese New Year is already beginning to be felt with force, the people of China are already preparing the atmosphere where for a couple of weeks now you can see dragon dance groups doing presentations, as well as giant posters and lights around the new year 2023, the year of the rabbit.

The activity taking place on retail shelves in relation to this event is not far from the enthusiasm experienced on the streets of China, where in premium supermarkets in the Asian country, boxes of 2.5 kg cherries with a good size can be seen.

There has also been a lot of online promotion with boxes of fruit, but with smaller sizes, such as XL and Jumbo, which sell for around 258 Yuan (RMB). 

It is worth mentioning that in Chinese culture, cherries are given as gifts for these types of festivities, because it is a red fruit that is a sign of good luck and represents prosperity. 

 

Share

Related News

En este nuevo CherryTips, Maureen Muñoz, investigadora del Centro de Entomología Aplicada – BIOCEA, explica...
Actuar a tiempo tras una lluvia puede marcar la diferencia. Quimetal propone una estrategia de...
Tierraverde fue parte de CherryTech 2026, instancia en la que, según su Gerente de Marketing,...
Share

Other news

En este nuevo CherryTips, Maureen Muñoz, investigadora del Centro de Entomología Aplicada – BIOCEA, explica...
Actuar a tiempo tras una lluvia puede marcar la diferencia. Quimetal propone una estrategia de...
Tierraverde fue parte de CherryTech 2026, instancia en la que, según su Gerente de Marketing,...
La última versión de CherryTech, el evento técnico más importante de la cereca en Chile,...
No se trata de aplicar más. Se trata de asegurar el resultado. La agricultura moderna...
Revisa el reportaje a continuación.