For several years now, technology has been promising a great change in the purchase and sale of different products and services, and it was undoubtedly the pandemic that provided the impetus that was needed to make the digitalization of these tasks a reality.
This is how Yara Chile made its new digital sales channel www.MiYaraMarket.com available to farmers and distributors. It is a 24/7 platform that offers a wide range of crop nutrition solutions, without even leaving the desk.
“Chile is one of the markets with the greatest growth potential for our low-carbon fertilizer offering. The new digital channel is our way of adding value to local agricultural production, sharing technical knowledge and bringing premium quality products directly and easily to more than 300,000 farmers,” said Yara Senior Vice President for Latin America, Marcelo Altieri.
One of the great potentials for this platform in Chile is the extensive use of the Internet in the country; it is estimated that there are 15.7 million Internet users, equivalent to 82.3 percent of the total population.
On the other hand, national farmers lead the statistics for the adoption of technological tools in Latin America; according to a study carried out by Yara, more than 65% of them, equivalent to about 200,000 farmers, are digitally active; this represents a figure 4 times higher than that of other countries in the region.
“That is why we decided to evolve our way of selling fertilizers and take advantage of a new platform, so that customers can purchase them from anywhere and save time, increase the productivity of their crops and be able to spend time with their families. E-commerce offers us the possibility of improving the quality of their crops and also their quality of life,” said Miguel Caro, Director of Supply Chain for Yara in Latin America.
It should be noted that the e-commerce system in Chile 2020 was developed by the consulting firm, expert in e-commerce, BlackSip. Since March 2020 to date, the number of digital buyers has doubled and sales have grown by over 200 percent.
In addition, according to Blacksip's report, the number of users in the regions who purchased products online grew from 54 to 79 percent, and it is expected that this figure will continue to rise.
This is why www.MiYaraMarket.com arrives at an excellent time, where distributors, business partners, and also farmers, will be able to find various products in the soil and soluble category, including:
● YaraMila ACTYVA (21-6-12)
YaraMila FOTREK (8-24-24)
● YaraMila TREFOS PLUS (10-32-15)
● YaraBela NITRODOUBLE (27-0-0 + 4Mg)
● YaraBela SULFAN (24-0-0 + 6S)
● YaraRega AZUTEK (13-4-25)
● YaraTera CALCINIT (15.5-0-0 + 26.5CaO)
If it is about shopping, customers will be able to do so from a minimum of one 25-kilo bag, while the products can be collected from 3 of the company's warehouses, depending on the location and availability of the product: San Antonio, Bahía de Concepción and Puerto Montt. There will also be delivery.
Finally, it is worth highlighting that Yara's new e-commerce platform is compatible with computers, tablets and smartphones.
