The International Fruit Expo 2023 will be held in China from September 1-3 and Smartcherry is meeting with leading product and service exhibitors to provide a preview of what the show will be like. More information at en.fruitexpo.cn Trackerfresh is a highly specialized company in software services for the fruit industry. Through a portfolio of products for processing and packaging factories, distribution and trade.
“We can build an information structure that is suitable for the current and future development of fruit companies,” the company says.
The company's core value is the knowledge, gathered over nearly 10 years, in the industry. Product research and development closely follow the development needs of the market.
What products or services does Trackerfresh offer that are relevant? for the fruit industry
Trackerfresh provides software products for the entire supply chain operation in the fruit industry. This includes software systems for packing plants at origin, domestic trade, import/export trade, customs clearance, wholesale market, processing and distribution channel, retail, among others; satisfying diverse business scenarios from a business perspective rather than just a financial one.
What are the elements that make the company stand out?
Traditional ERP software focuses on the financial perspective, so the supply chain is summarized into purchase orders, sales orders, production orders, etc. for accounting purposes. But business is constantly changing, and in the fruit procurement scenario - wholesale purchase, one-off purchase, import purchase - each procurement mode has very different requirements for management. From a purely financial perspective, the needs of business process management cannot be met.
With the development of Internet technology, scenario-based services such as online taxi booking, online shopping, and online food ordering have become deeply rooted in people's lives. Traditional ERP systems, which do not take business scenarios into account, mainly focus on financial results, making it difficult to meet industry demand with scenario-based applications.
The information management needs of the fruit industry can only be understood by going deep into the fruit industry itself. Therefore, the industry software is designed from a vertical perspective, breaking the boundaries of traditional ERP, SCM, CRM, WMS, TMS and other systems divided by functions. Instead, it focuses on real business scenarios and uses business terminology familiar to the fruit industry. This approach allows for more practical and relevant software for the reality of the industry, no longer requiring understanding a number of unfamiliar terms.
For example, we used to sell WMS products, but today, we have integrated WMS into business products such as trade, factory, distribution, and agency. In the case of traditional ERP, you may need to integrate ERP, WMS, distribution system, and other interfaces to meet the needs of the business scenario. For example, when an order is placed, the distribution system first takes the order, passes it to the WMS for packaging and sorting, and then returns it to the ERP. This integration of multiple systems and interfaces causes increasingly high development, operation, and maintenance costs in the later stages.
We follow the actual business scenario. We can flexibly combine various stages of business development into customer applications. Technically speaking, this is “loose coupling, high clustering”. “High clustering” in business terms aims to fully understand and adapt to the business scenario, rather than rigidly applying predefined solutions.
We are a technical team that has always focused on product development, so our Fruit Software product line is quite comprehensive. In contrast, most SaaS software companies focus on short-term benefits, develop a simple product, and allocate all their resources to sales. In the fruit industry, which is relatively specialized from the perspective of the management software market, limited financial capacity has given way to a number of challenges.
lead to stagnation in product development. However, in long-term competition, we have solid products that have differentiated us from the competition and allowed us to stand out.
What are the main challenges your company faces in the fruit industry and how have you overcome them?
The main challenge at this time remains the relationship with traditional financial software.
Many clients want us to achieve a balance sheet and we have developed solutions for more than a dozen clients, from generating accounting vouchers to obtaining balance sheets. Unlike traditional ERP software, we do not have to consider a wide range of industries in the financial system. Developing a financial module specifically for the fruit industry is not technically complicated. However, this brings challenges in implementation and maintenance. The scope of financial concepts is extensive, reaching down to the group level.
We made the decision to further develop our own financial module to meet the enterprise finance integration needs of most small and medium-sized fruit companies. Cost allocation and accounting vouchers within the fruit industry are relatively fixed, reducing the cumbersome use of two systems for customers. For large-scale companies, we establish integration solutions with mainstream financial systems to meet financial audit requirements.
We walk in parallel, ensuring that both aspects are well implemented.
What new products or services will your company showcase at ExpoInternacional de Frutas 2023?
We are developing software for detailed processing of fruit, where it can be processed by ingredients, semi-finished products or finished products in small packages, closer to the needs of the channel and consumers.
We have been piloting at several partner factories, gradually evolving it. We look forward to showcasing it to interested customers at the Fruit Expo in September.
What business opportunities does your company expect from the International Fruit Expo 2023?
The International Fruit Expo is an important platform to showcase our products. On the one hand, it is an opportunity to meet old friends. For us as technicians, who spend most of our time working on our products, the Fruit Expo provides a platform to communicate with our regular customers and show them what new products and developments we have. Secondly, we can introduce our company to new audiences and promote our products.
For more information on TrackerFresh:
www.trackerfresh.com
Sales manager: Rui Wang
Tel: 186 1673 205
Participate in the International Fruit Exhibition 2023!
The International Fruit Expo is a trade fair dedicated to showcasing the best fruits from around the world in the Chinese market. The exhibition brings together two important trade associations in China, as well as leading companies and representative and influential buyer channels in China.
This ensures that participants have direct access to the Chinese market and can establish valuable connections with potential buyers. 20+ countries | 140+ industry leaders | 23,000m2+ exhibition area | 8,000+ trade visitors.
Applications to be part of the exhibition are open until the end of May. If you are interested, please contact Iris Chen [email protected]. For more information about the Expo, please visit https://en.fruitexpo.cn/.
