PLYMAG is a leading company in the biostimulant market, dedicated to providing innovative and quality solutions for the agricultural sector. With extensive experience and a focus on research and development, it is recognized worldwide in the agricultural sector.
However, in its quest to renew itself, the company has presented its new image and packaging, marking a significant strategic change for the company. “This transformation is based on the unification of concepts and seeks to convey in a coherent manner what the brand represents both for the company and for the market,” said Victor Oltra, head of communications at PLYMAG.
The image renewal aims to reflect the values and identity of the company. “With a fresh and dynamic design, the new image represents the positioning that the company aspires to achieve. This transformation not only affects the aesthetic level, but also the strategic and communicational level, supporting the direction that the company is taking,” argued Oltra. Among the main objectives of PLYMAG with its new image and packaging is the simplification and improvement of the entire process. From design to production and the final consumer, where it seeks to adapt to legal regulations in Europe and in all countries where the company operates.
Differentiation in the market is another of the key points that PLYMAG hopes to achieve with its new image and packaging. This was explained by the company's communications manager, stating that "the design maintains the characteristic essence of the brand, but with a more attractive and modern touch, visually standing out from the competition. In addition, the unification of designs between liquid and solid products reinforces brand consistency, transmitting the quality that farmers expect from PLYMAG products."
With its new strategic approach and a renewed brand image, PLYMAG is positioned as a benchmark in the biostimulant market. This transformation is the result of an exhaustive analysis of market needs and the company's desire to offer innovative and quality solutions to its customers.
For more information about PLYMAG's new image and its products, you can visit their website www.plymag.com and their Social Networks or access their minisite at www.smartcherry.cl.
