The first arrivals and the expectation for the opening of the first boxes were the initial coverage carried out in the Asian country by our correspondents; Simón Brantes and Santiago Lecaros, who are part of the company DNF Pacific Group, Business Development Agency, were in charge of covering the 2022-2023 cherry campaign in China.
«The experience was super good, because in a way it gave us order, it gave us a guideline and forced us to open our eyes and do things beyond what was happening in the markets; to understand very well the logistics part in the port, what was happening with the Covid policies, to try to find data inside China and, on the other hand, it was also super interesting to talk to you who were in Chile. I think that something super good was possible there, because on a day-to-day basis, with the madness of the season, one is very tired, but since the team was in Chile and you put together all the information that we sent you and left it in a good video, it was super good.», said Simon Brantes.
Santiago Lecaros, for his part, also referred to his experience as a Smartcherry correspondent: «For me it was super positive, entertaining, and it also gives you a broader view of what happens in the season, not just focused on the commercial part, seeing logistical issues, analysis of the economic situation, a lot of coverage of the Covid issue and that gives you a holistic view of what affects the season; this helps us to have a super broad and complete vision of what is happening.. Furthermore, Simon and I have different roles and experiences with cherries, so we complement each other really well, so I have only had positive experiences working for you."
The coverage, which included written and audiovisual reports published week after week on our platform and social media, addressed different topics: ports, arrivals, markets, reference prices, fruit condition, Covid-19 measures, logistics and a series of interviews with different actors in the cherry industry in China.
The latest report was conducted live on Instagram; the space was hosted by our journalist and Editorial Director Andrea Garrido, and was attended by Claudia Barriga, Director of New Projects at Smartcherry, and correspondents Santiago Lecaros and Simón Brantes.
«It was very important for us to start with this section because we clearly work all year round on the cherry with the different suppliers and farmers and, finally, the work that is achieved when the fruit arrives at its destination and being able to see everything that is done is fundamental, because ultimately it is the fruit of the year's work that is reflected in the marketing; having Smartcherry's eyes on the destination was a tremendous experience, so we are very happy with the work of Santiago and Simón, of the entire Smartcherry team and we hope, obviously, to continue with this section next season» , said Claudia Barriga.
It will be until next season!
