GreenHas Chile, the recently launched company, a subsidiary of Greenhas Group (Italy), makes important contributions to the Chilean agricultural sector through innovative and sustainable solutions.
This was explained by Ryan Howard, commercial manager of Greenhas Chile, who referred to this new process as a great and beautiful challenge, but with a lot of responsibility, for representing an international brand in the country.
“Nowadays, being part of a subsidiary gives us a huge portfolio of technical information and new products that are changing Europe, and in the end, it is our clients who are asking for changes in terms of sustainability, more organic and environmentally friendly work. And in that sense, having communication with Italy, Spain, Jordan and Brazil gives us a more global vision than a purely national company can have,” said the commercial manager.
Eduardo Parra, technical manager of Greenhas Chile, also shared his thoughts on the launch of the brand and its arrival in the local market.
“This is the end and the beginning of a new stage at the same time. However, this culminated in the launch of a new company, which makes us very happy as a team and on a personal level, I am delighted, since we have the opportunity to represent a tremendous company,” Eduardo Parra said at the outset.
The technical manager added that, “Greenhas is present in more than 60 countries. Today we are just another country, but we are also a subsidiary, so we have a very important responsibility. Italy sees us as a reference and places its trust in us to carry out research on our crops, and that is extremely important.”
Along the same lines, the executive director of Greenhas Italia, Claudio Franco, who was present at the launch of Greenhas Chile, had words to refer to this milestone of the company, with which they are able to establish a new branch in South America.
“I love this project and being here after a year of working with the new partners. I think this company has a lot to offer and I think it can grow a lot in a few years, because in Chile there is an interesting market and we, from Italy, have the products that can make a difference and provide new alternatives with value for farmers. In addition, Chile exports and, above all, produces quality fruit,” said the executive director.
In this way, Greenhas Chile aims to continue leading the way towards a more sustainable and efficient agricultural future for agriculture in Chile and around the world, through resilient practices that increase productivity and production, thus achieving food security.
Watch the launch video:
