The Chinese New Year is approaching and Chilean cherries are gaining importance in retail

The Chinese New Year is approaching and Chilean cherries are gaining importance in retail

Año Nuevo

This year is the year of the Rabbit, a symbol of longevity, peace and prosperity in the culture of the Asian country. 

The Chinese New Year is already beginning to be felt with force, the people of China are already preparing the atmosphere where for a couple of weeks now you can see dragon dance groups doing presentations, as well as giant posters and lights around the new year 2023, the year of the rabbit.

The activity taking place on retail shelves in relation to this event is not far from the enthusiasm experienced on the streets of China, where in premium supermarkets in the Asian country, boxes of 2.5 kg cherries with a good size can be seen.

There has also been a lot of online promotion with boxes of fruit, but with smaller sizes, such as XL and Jumbo, which sell for around 258 Yuan (RMB). 

It is worth mentioning that in Chinese culture, cherries are given as gifts for these types of festivities, because it is a red fruit that is a sign of good luck and represents prosperity. 

 

Share

Related News

A días del Año Nuevo Chino, el mercado muestra una oferta más acotada, mayor rotación...
El uso de cobertores en huertos de cerezo se ha consolidado como una herramienta clave...
En Ovalle, autoridades realizaron balance del Plan Nacional de Control y Erradicación, que ha gestionado...
Share

Other news

A días del Año Nuevo Chino, el mercado muestra una oferta más acotada, mayor rotación...
El uso de cobertores en huertos de cerezo se ha consolidado como una herramienta clave...
En Ovalle, autoridades realizaron balance del Plan Nacional de Control y Erradicación, que ha gestionado...
Revisa un nuevo informe de mercados de la temporada 2025-2026, con el reporte de los...
El capítulo estreno aborda el escenario comercial de las semanas 6 y 7, el protagonismo...
La postcosecha es la etapa que asegura la viabilidad productiva y el potencial del huerto...