Smartcherry continues to strengthen its network of strategic partners with the incorporation of Hubcrop, a leading digital platform specialized in integrated solutions for agricultural management.
With more than 10 years of experience in the digitalization of agricultural processes, Hubcrop has proven to be a key ally in optimizing and modernizing production in fruit orchards, especially in the cherry and blueberry sector. Its innovative technology not only facilitates control of harvest, labor and quality, but also allows farmers to improve the efficiency of their operations, even in environments without connectivity.
This was stated by agricultural engineer Marcelo Pérez, also a partner and co-founder of Hubcrop, in an interview with Smartcherry.cl.
How does Hubcrop contribute to sustainability in agriculture?
Hubcrop addresses sustainability by developing technological solutions that enable our customers to optimize resource use, reduce environmental impact and improve the efficiency of farming operations. From optimizing the use of labor to reducing waste through full product traceability, the company focuses on creating a more sustainable environment for customers. The digitalization of processes also plays a key role, reducing the need for paper documentation and contributing to the conservation of natural resources.
What is Hubcrop's vision in terms of innovation and development?
Hubcrop's long-term vision is focused on the continuous improvement of its solutions, mainly applications for harvest control, traceability, estimates and control of agricultural work. In addition, as a company we have developed new solutions for the control of agricultural input inventory and the control of machinery work and oil consumption. A focus on comprehensive digitalization, integration with other systems and adaptability to customer needs are fundamental pillars in the innovation strategy.
What is Hubcrop's approach to geographic expansion and market penetration?
Hubcrop is currently present in five countries and has more than 200 clients. The company is developing new businesses in Canada, the USA and Colombia, reflecting its focus on geographic expansion and penetration of new markets.
What does it mean for Hubcrop to join Smartcherry as a new partner?
Joining Smartcherry as a partner is of great importance, as it will allow us to consolidate our reputation as a leading provider of technological solutions for cherry orchard management.
