AgroFresh Solutions, a global leader on a mission to prevent food waste and preserve the planet's resources through innovation, announces its participation in the 1st edition of Fruit Attraction in São Paulo, from April 16 to 18, presenting a renewed brand promise for the fruit and vegetable sector.
This positioning of AgroFresh aims to strengthen the fresh produce chain at every stage, helping customers produce abundant, sustainable and quality fresh produce for all. This mission follows the expansion of AgroFresh solutions, including Tessara’s industry-leading SO2 smart packaging technology for table grapes, berries and flowers. The new AgroFresh image will be presented for the first time in Brazil at Fruit Attraction.
At stand A102, AgroFresh post-harvest experts will be present to discuss innovative technologies aimed at reducing food waste and extending fruit quality.
“The rebranding represents our focus on our customers’ needs and how our solutions help them produce food in an increasingly efficient, abundant and sustainable way, reducing losses and waste, making post-harvest processes more sustainable, for example, using less water on packaging lines. With innovation, we are helping to strengthen the fresh produce sector and generating business at all stages of the chain” – Juliana Manco, Marketing Manager at AgroFresh.
During the show, AgroFresh will present its broad portfolio of solutions, including the integration of Tessara and the launch of Uvasys™. The SO smart packaging technology will be highlighted.2 from industry-leading Tessara for table grapes, berries and flowers, along with other innovative solutions such as SmartFresh™, FreshCloud™, VitaFresh™ Botanicals, Harvista™ and Control-Tec™.
AgroFresh representatives will be present at stand A102 throughout Fruit Attraction to share insights on how these solutions can improve post-harvest management, reduce waste and enhance profitability. To schedule an appointment with the AgroFresh team, please visit our website. Web page.
