Next April 4th, at 9:30 pm, on Smartcherry TV.
Following the broadcast of the report What accounts do we take?, which broadly addressed the production balance of the 2023-2024 cherry season, Reportajes en Smartcherry is preparing a new premiere dedicated to the commercial balance of the recent campaign.
This is the episode titled “Rx for the season”, in which the main associations gave their assessment of what the cherry campaign was in commercial terms; our team spoke with Claudia Soler, Executive Director of the Cherry Committee of Frutas de Chile, and with Jorge Valenzuela, President of Fedefruta.
«We would like to first thank you for the excellent connection we have had in Reportajes en Smartcherry, especially in the last chapter, where we made a productive assessment of the 2023-2024 cherry season; on this occasion we will go to the commercial side, with authoritative voices that are references in the matter, so we invite you all to watch this interesting chapter», said Andrea Garrido, editorial director of Smartcherry.
In addition, as a fundamental axis of this chapter of reports, there is the interview with Isabel Quiroz, Founder and Executive Director of iQonsulting, who analyzed the season in depth, from shipments, destinations, prices, among others.
By the way, exporters also have a lot to say about this, as does our partner QCFruit, who accompanied us from China throughout the arrival period of Chilean cherries, and who will tell us about his assessment of the season in this chapter.
Another unmissable Reportajes en Smartcherry, which will premiere on April 4th on Smartcherry TV.
