The company led by Michel Picandet, is constantly working to ensure that producers, farmers and the food industry in general take advantage of each resource, with the aim of raising awareness in the industry.
But why should the food industry take sustainability seriously? Farmers, producers, food processors, packers and retailers may think that this concept has nothing to do with them, that it is something that only matters to large corporations or that being sustainable is just a passing fad.
However, this notion is far from a fad, as it is becoming increasingly important, especially in direct-to-consumer sectors. As consumers become more aware of issues such as sustainability, the environment and fair treatment of workers, they expect brands to deal with these issues responsibly and ethically – just as brands expect from their suppliers.
From this perspective, TOMRA Food takes charge of sustainability and care for the environment, since, according to its director, Michel Picandet, “We are determined to lead the resource revolution in a world where every single food item counts. With this in mind, the company has set itself the goal of transforming and helping its customers feed the world, improve their performance, minimise waste and create sustainable value.”.
Ultimately, the cost-benefit of integrating this concept for the food industry in general is positive, since if companies take sustainability seriously, they may be able to increase customer loyalty and market share.
