One of the most striking activities of the Cherries from Chile promotional campaign in China was, without a doubt, the “Super Million Raffle” which, this year, attracted more than 43,000 cherry consumers. The initiative, which was held for the third consecutive year, consists of promoting the purchase of Chilean cherries through this interesting contest; the raffle is open to all consumers who upload their proof of purchase.
The raffle was supervised by the Shanghai Minhang Notary Public Office and there were 518 winners, who received prizes such as: computers, the latest generation smartphones, smartwatches, vacuum cleaners, air purifiers, hair dryers, pure gold bracelets and, of course, fresh cherry products.
The eye-catching activity aims to support cherry distributors and retailers in China, and was one of more than 12,000 offline promotions launched by the cherry committee during this season.
Image: ASOEX
