The regional bloc's main commercial activity will take place from July 1 to 4 in Santiago, with a clear focus on sustainability and the aim of boosting exports from its member countries.
Nearly 180 companies will meet at the 11th Pacific Alliance (PA) Macro Business Roundtable, an event that brings together importers and exporters from the bloc's member countries and guests from Europe, Asia and North America.
The event, which is organized by ProChile, is held within the framework of Chile's Pro Tempore Presidency of the Pacific Alliance and is held in conjunction with the Group of Promotion Agencies of the AP, made up of ProChile, ProColombia, the Economic Secretariat of Mexico and PromPerú.
This business event is designed to strengthen trade ties between Chile, Colombia, Mexico and Peru, as well as with relevant countries in the international trade arena, with the main objective of presenting the exportable offer of the member countries at an international level, highlighting its sustainability attribute.
The Pacific Alliance has established itself as a strategic platform for strengthening trade ties between countries in the region, promoting the diversification of the exportable supply of goods and services.
The general director of ProChile, Ignacio Fernández, commented that intraregional trade within Latin American countries has the opportunity to continue growing with instances such as these. “Precisely, the Pacific Alliance seeks to continue promoting and projecting a regional integration that promotes greater growth and well-being of our countries, through intraregional trade. Chile recognizes the Pacific Alliance as a partner of great relevance. Not only do we share cultural and historical ties that facilitate commercial exchange, but it also shows an economic dynamism that opens many opportunities for our exportable offer, especially for light manufacturing, industrial offer, services and, for our SMEs, a priority segment,” says Fernández.
In turn, the president of ProColombia, Carmen Caballero Villa, added that “We celebrate this Pacific Alliance Macro-Round, which is nothing more than a manifestation of the determination of the country's entrepreneurs to strengthen their presence in the international market and promote inclusive and sustainable development. This also symbolizes the constant evolution of our regions, our entrepreneurs and Colombia, the Country of Beauty."
From Mexico, the Mexican Ambassador to Chile, Dr. Laura Moreno Rodríguez, celebrated that “The XI Pacific Alliance Macro Business Roundtable has been organized taking into account the Alliance's experience in thirteen years, moving towards a fairer, more inclusive and sustainable trade, where MSMEs and companies led by women must be at the center of promoting trade in the bloc, which is in line with Mexico's policy of democratization of foreign trade,” and highlighted “the importance of continuing to work on the potential for diversification and growth of exports of the four countries of the Alliance, through joint effort and collaboration.”
For PROMPERÚ's executive president, Claricia Tirado, «The XI Pacific Alliance Macro Business Roundtable is a valuable opportunity for our country to strengthen trade relations between its members and, at the same time, to ensure that markets in Europe, Asia and North America learn about the quality of our exportable offering, as well as the commitment of our producers to sustainability. At PROMPERÚ, we are very proud to have secured the participation of 15 companies from the Agri-Food sector, most of them small and medium-sized. We are convinced that the high quality of their products will open the doors to new international markets after this event.»
International participation
Some 600 business meetings are expected between 120 exporters and 58 buyers from the agri-food, clothing, manufacturing, metalworking, manufacturing and chemical sectors.
The event will be attended by companies and representatives from key countries in international trade, including the United States, the United Kingdom, Spain, Denmark, Italy, South Korea and Japan, as well as Chile, Colombia, Mexico and Peru. This participation underlines the importance of the Pacific Alliance as a driver for the growth and diversification of exports of member countries, creating new business opportunities and strengthening the competitiveness of our products in the global market, especially for smaller companies.
The Undersecretary of International Economic Relations, Claudia Sanhueza, highlighted that the Pacific Alliance has consolidated itself as one of the main integration schemes in Latin America. However, she added, a great challenge is to increase trade between member countries, especially among SMEs, which highlights the importance of organizing this Macro Business Roundtable.
“Micro, Small and Medium Enterprises play a crucial role in the economy of the Pacific Alliance. In fact, more than 901% of companies in the four countries belong to this category. It is imperative to continue working on the development of policies that support them and establish regulations that facilitate intra-Alliance trade, thus creating opportunities to access new markets,” he pointed out.
«Agriculture is an important area of trade and business between Chile, Colombia, Mexico and Peru. Chile, as the Pro Tempore Presidency of the AP, has the challenge of consolidating intraregional trade between our countries. By promoting the agro-export agenda, we are intensifying efforts to diversify the markets for the export of our agricultural products, and this macro-round seeks to consolidate our ties with these countries and other markets such as Europe and Asia, building a more equitable and sustainable future for all,» commented the Undersecretary of Agriculture, Ignacia Fernández.
Special Report Pacific Alliance 2024
In the context of the Macro-Round, ProChile's Market Intelligence Department prepared a special report with the main economic data on Chile's relationship with the other countries in the bloc.
This report, available free of charge at the Digital Knowledge Center, on the ProChile website, acts as a roadmap for future exports of the member countries of the Pacific Alliance, analyzing trends in diversification, the evolution of value chains and new emerging sectors. In short, it is a guide to understanding and capitalizing on the dynamics of international trade.
