The Chinese New Year (CNY) marks a turning point in the cherry season; it is prior to this holiday, which in 2024 will be celebrated on February 10, when the biggest increase in sales of this fruit species occurs.
As of week 2, according to an Asoex report, 74,519,358 5-kilo boxes have arrived in China, the main destination for Chilean cherries, led by the Lapins (34,116,473), Santina (17,347,854) and Regina (10,899,956) varieties. This year, the CNY will be celebrated almost 20 days later than in 2024, which will allow Chilean producers to have a wider window to ship cherries that will reach their destination before the holiday.
The queen of CNY
Cherry plays a significant role in Chinese New Year celebrations and is associated with various auspicious symbolisms. Although customs may vary depending on regions and family traditions, here are some reasons why cherry is considered important during this holiday:
- Symbolism of good luck: In Chinese culture, cherries are believed to be bearers of good luck and prosperity. Their bright red color, which is associated with fortune, joy and positive energy, makes them especially appreciated during New Year celebrations.
- Representation of renewal and hope: The cherry blossom in spring symbolizes the beginning of a new cycle and renewal. During the Chinese New Year, people seek to leave behind the worries of the previous year and welcome new opportunities and experiences.
- Auspicious for the family: Cherries are associated with harmony and family unity. During the holidays, sharing cherries with loved ones is considered an auspicious gesture that strengthens family ties and heralds a year full of love and prosperity.
- Wishes for abundance and good fortune: Like other red foods consumed during Chinese New Year, cherries represent the pursuit of prosperity and abundance in life. Tradition dictates that eating red foods will bring good fortune and happiness.
It is important to note that practices and meanings may vary in different regions of China and Chinese communities around the world. The cherry, in this context, becomes a vibrant and delicious symbol that contributes to the festive atmosphere and the wish for prosperity in the new year, which is why Chinese people fill markets and retail stores in search of this precious red fruit, which is a fundamental part of CNY.
