This Thursday, May 30, at 9:30 p.m., the last episode of the first season of Reportajes en Smartcherry TV will be broadcast, an audiovisual space in which, through various episodes, interesting technical topics and issues related to the production and export of cherries were analyzed.
«We are very proud to be the architects of this unprecedented initiative in the cherry industry; Smartcherry has once again been a pioneer in making available high-quality audiovisual reports, with specialized, contingent technical content, through authoritative voices that have been an important bridge between the content and our audience», said Jorge Tello, co-founder of Smartcherry.
In 12 chapters, the first season featured more than 30 interviewees, including advisors, specialists, academics, producers, exporters and importers, at national and international level, among others.
«We have been, through the reports that have been broadcast every two weeks on our platform, in some way accompanying the producers, addressing issues specific to each season. We started in December with a complete analysis of what was the most complex season in the history of cherry production in Chile, we continued with the details of Ovalle, with the harvest in the central area, the route to China, post-harvest, irrigation, technology and innovation, entering dormancy, cold hours, among others. commented Carlos Tapia, a specialist advisor in cherry production, technical director of Avium and co-founder of Smartcherry.
In total, there were more than 240 minutes of top-quality content, with the participation of advisors such as Walter Masman, Jordi Casas, Óscar Aliaga, Valeria Lepe, Luis Valenzuela, Kym Green from Australia, Peter Kelemen from Hungary, Jéssica Rodríguez; in addition, specialists such as Nicolás Zamorano, Gonzalo Salinas, Isabel Quiroz, Chinese influencers who showed how they promote and market Chilean cherries at their destination, the agroclimatologist Patricio González, among others.
«We were present at the main events of the recent cherry season, at the start of the harvest, the first air shipment, the arrival of the cherry blossoms to China, the first shipment by sea, the arrival of the first ship, the quality of the fruit at its destination, but we also followed step by step what was happening in the orchards with the harvest in the central area, the packing, the post-harvest of the plants, the end of the irrigation season and everything that is happening month by month around cherry cultivation from a technical point of view», commented Javiera López, Director of Smartcherry.
Last chapter
"Shh!... the orchard is sleeping" is the title of the last chapter of the first season of Reportajes on Smartcherry TV; it is the final episode of the successful section that, this time, will analyze dormancy in cherry orchards and will feature the participation of advisors Carlos Tapia and Ricardo Rojas; teacher and researcher Karen Sagredo; the production manager of Agroindustrial Valle Arriba de Ovalle, Jorge Astudillo, and the manager of the Agroindustrial Valle Frío orchard in Romeral, Sergio Rodríguez.
«Generating audiovisual content in the form of reports for the cherry industry has been a tremendous experience. We are very grateful to the audience, as to date we have more than 15 thousand views on YouTube and a reach of 600 thousand interactions on our social networks and mailing. It has truly been a great challenge that we have carried out together with the Smartcherry and Avium team, as technical support for our content. Very soon we will be telling you news about the second season of Reports on Smartcherry TV», concluded Andrea Garrido, Editorial Director of Smartcherry.
The next event is on Thursday, May 30 at 9:30 p.m., on the YouTube channel Smartcherry TV, when the final episode of the first season of reports will be broadcast. This space is sponsored by Cogrowers – Agrocare – Yara.
