The fruit and vegetable industry trade fair, which will take place on 22 September, will focus on this year's highlights: How to balance the game between domestic production and imports of fruit and vegetables?
According to data from the Food and Agriculture Organization of the United Nations, the world's five largest vegetable exporters are China, Mexico, Spain, the Netherlands and
Italy. China's vegetable exports account for around 141%3T of global vegetable exports.
The rapid growth of imports has also had a positive impact on national fruit production, generating healthy competition in terms of varieties, packaging and marketing. This situation has created competitive pressure on imported fruit, leading to a price war between national and imported products, which did not occur in the past.
This will be a fundamental part of the exhibition for the fruit and vegetable industry, within the framework of ASIA FRESH 2023; there, on September 22, the task of balancing the game between national production and the import of fruits and vegetables will be analyzed, among other topics in this regard.
The event

Representatives from many countries and customs experts will meet to discuss fruit-related issues, from incoming fruit inspection and quarantine, to quality and safety certification, as well as fresh fruit from the EU, Australian avocados, cherries, among others.
Program

22-09-2023; 9:30-9:35 am
Opening remarks from the host
Duan Xiao Hong
Secretary General of China Entry-Exit Inspection and Quarantine Association
22-09_2023; 9:35-9:40 am
Leader's speech
Canton Customs
22-09-2023; 9:40-9:45 am
Leader's speech
Wang Xin
Chairman of the China Entry-Exit Inspection and Quarantine Association
22-09-2023; 9:45-10:05 am
Quarantine inspection and supervision of imported fruits.
Canton Customs
22-09-2023; 10:05-10:25 am
Technical trade measures (SPS) for the import and export of fruits
Maffei
Center for Standards and Laws of the General Customs Administration
22_09_2023; 10:25-10:45 am
International certification of quality and safety of imported fruits
Zhang De Feng
China Guangdong Inspection and Certification Group Co., Ltd., Marketing Department
Systems Certification Division Manager
22-09-2023; 10:45-11:05 am
Australian Avocado: Building Global Channels
Richard Magney
Head of Export Market Access, Australian Avocado Association
22-09_2023 11:05-11:25 AM
Overview of Chilean Cherry Production Season 2023-2024
Hector Zhang
Asia Marketing Manager, Chilean Fruit Exporters Association. ASOEX
22-09-2023; 11:25-11:45 AM
China-EU fruit and vegetable trade – the road to recovery
Philippe Binard
Secretary General of the European Fresh Fruit Association (video speech)
22-09-2023; 11:45-12:05 AM
Issues related to Tmall cherry industry
Liu Piao
Tmall fresh food industry operations expert
22-09-2023; 12:05-12:45 AM
Roundtable Dialogue: Durian Special
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