The Fruit Attraction Fair, one of the most important events in the world of agriculture and the fruit and vegetable industry, has witnessed the outstanding participation of Smartcherry partners, a conglomerate of leading companies in the agricultural sector. Representatives of these companies shared their visions and successes during this important fair that took place in Madrid.
Antonio Muñoz, marketing coordinator for Rovensa Next, expressed the importance of its presence at Fruit Attraction: “It is very important for us to participate in this type of event, even more so now that we are a more consolidated group, with all the companies that make up our group. We like to show all the new developments we have achieved during the year, as well as strengthening ties with all our clients, both nationally and worldwide.”
Eitan Martin, Marketing Manager at Daymsa, shared his enthusiasm for being part of this leading fair in the sector: “This fair is a benchmark for the sector. All the fruit and vegetable producers from Spain, Europe, Africa and Latin America are here, and for us it is a luxury to be here sharing our catalogue and our solutions with our end customers. It is a place where we cannot fail and it is a reference site in the agricultural sector.”
Hugo Rodriguez, commercial leader for AgroFresh in Spain, stressed the importance of Fruit Attraction for his multinational company, arguing that, “Fruit Attraction is very important for us because it brings together all the companies in the fruit and vegetable sector, therefore it gives us a stage to present all our products to all the public that attends the fair. We are a multinational company that is present on the 5 continents.”
For his part, Gabriel Guggisberg, the commercial director of ProChile in Spain, highlighted the importance of the delegation of Chilean entrepreneurs at the event: “We are at Fruit Attraction, accompanying the delegation of more than 80 fruit entrepreneurs, who are currently participating in the fair. It is essential for us to be at an event like this, because there is a very important delegation of entrepreneurs who represent one of the most important elements of the Chilean export sector. After copper, the most important element exported to the world is fresh fruit and food, therefore, they are the ambassadors of our country in the world.”
The presence of Smartcherry and its partners at the Fruit Attraction Fair not only strengthened commercial ties and promoted innovation in the agricultural industry, but also demonstrated the commitment of these companies to promoting high-quality products at national and international levels.












Check out the interviews with our Partners at Fruit Attraction 2023 here:
Agralia:
Greenhas:
Daymsa:
AgroFresh:
WiseConn:
UNITEC:
Rovensa Group (MIP Agro):
ProChile: