{"id":626,"date":"2019-08-23T10:14:00","date_gmt":"2019-08-23T13:14:00","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=626"},"modified":"2022-03-23T12:33:03","modified_gmt":"2022-03-23T15:33:03","slug":"editorial-bienvenida-smartcherry","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/opinion-expertos\/editorial-bienvenida-smartcherry\/","title":{"rendered":"Editorial: How SmartCherry was born"},"content":{"rendered":"<p>By: Carlos Tapia T. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1-1024x768.jpg\" alt=\"\" class=\"wp-image-627\" srcset=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1-1024x768.jpg 1024w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1-300x225.jpg 300w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1-768x576.jpg 768w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La producci\u00f3n de cereza en nuestro\npa\u00eds se ha convertido en un modelo de negocio frut\u00edcola cada vez m\u00e1s\ncompetitivo, que ha ido creciendo exponencialmente a trav\u00e9s de los \u00faltimos a\u00f1os\ny donde su valor comercial a nivel internacional se ha consolidado fuertemente.\nChile se ha transformado en el m\u00e1s importante exportador de cerezas a nivel\nmundial, siendo los oferentes de fruta de \u00f3ptima condici\u00f3n y calidad. Sin\nembargo, para mantener este lugar es preciso estar alertas a los m\u00faltiples\ndesaf\u00edos que enfrentar\u00e1 nuestra industria en el futuro. <\/p>\n\n\n\n<p>Como profesional y especialista en\nla producci\u00f3n de cerezos he desarrollado mi carrera viendo proyectar y\ndesarrollar proyectos exitosos y con muchos desaf\u00edos t\u00e9cnicos permanentes, he\nvisto nacer nuevos productores, fortalecerse, con sus fracasos, logros y \u00e9xitos.\nEn todos estos a\u00f1os a trav\u00e9s de Avium SpA, las investigaciones, el desarrollo\nde nuevas estrategias y la extensi\u00f3n que he podido realizar en conjunto con mi\nequipo t\u00e9cnico y la experiencia que he ganado gracias a a\u00f1os de estudios y\nvisitas en terreno, he logrado una mirada amplia sobre el rubro. Creo\ncomprender los desaf\u00edos que tendremos que sortear con el tiempo, temporada a\ntemporada y desde ese punto de vista naci\u00f3 una inquietud. \u00bfC\u00f3mo en el pa\u00eds\nl\u00edder en producci\u00f3n de cerezas a nivel mundial no existe un espacio \u00fanico donde\nplasmar la experiencia, estudios, investigaciones, proveedores y un sinf\u00edn de\ninformaci\u00f3n t\u00e9cnica y valiosa sobre ella? \u00bfC\u00f3mo podremos reforzar el\nposicionamiento frente al mundo como los mejores y m\u00e1s expertos, si no contamos\ncon las herramientas y el orden que se necesita para demostrarlo?<\/p>\n\n\n\n<p>Y as\u00ed nace SmartCherry, como una necesidad\nde prepararnos para nuestro futuro como l\u00edderes en producci\u00f3n de cerezas,\nporque el conocimiento t\u00e9cnico que queremos abordar en la primera plataforma de\neste tipo en Chile, nos permitir\u00e1 mejorar, crecer, ayudarnos, visualizarnos y\nretroalimentarnos de conocimiento, y por primera vez estar\u00e1 en un solo lugar,\naccesible a qui\u00e9n lo quiera hacer suyo. La informaci\u00f3n es transversal, es\nt\u00e9cnica, es \u00fanica, pero por sobre todo es informaci\u00f3n que dejar\u00e1 de ser\nprivilegiada. <\/p>\n\n\n\n<p>SmartCherry es el comienzo de una nueva era en la producci\u00f3n de cerezas, es el momento de salir y visualizar que en Chile no s\u00f3lo producimos la mejor cereza del mundo, sino que tenemos la experiencia y el conocimiento para seguir haci\u00e9ndolo por mucho tiempo m\u00e1s. Porque SmartCherry representa que estamos todos alineados en conocimiento, opini\u00f3n e investigaci\u00f3n, y seguiremos mejorando considerando traspasar fronteras de informaci\u00f3n mediante los recursos tecnol\u00f3gicos disponibles de los nuevos tiempos y bajo el concepto de la mejora continua. Cuando nos aventuramos, crecemos. <\/p>\n\n\n\n<p style=\"text-align:right\">                                                                                                     <\/p>\n\n\n\n<p> <strong>Carlos Tapia T.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>Por: Carlos Tapia T. La producci\u00f3n de cereza en nuestro pa\u00eds se ha convertido en un modelo de negocio frut\u00edcola cada vez m\u00e1s competitivo, que ha ido creciendo exponencialmente a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[437,27],"tags":[],"category_proveedor":[],"pais":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-opinion-expertos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Editorial: C\u00f3mo nace SmartCherry - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/opinion-expertos\/editorial-bienvenida-smartcherry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial: C\u00f3mo nace SmartCherry\" \/>\n<meta property=\"og:description\" content=\"Por: Carlos Tapia T. La producci\u00f3n de cereza en nuestro pa\u00eds se ha convertido en un modelo de negocio frut\u00edcola cada vez m\u00e1s competitivo, que ha ido creciendo exponencialmente a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/opinion-expertos\/editorial-bienvenida-smartcherry\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-23T13:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T15:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2019\/08\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Smartcherry Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Smartcherry Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/\"},\"author\":{\"name\":\"Smartcherry Admin\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/e8c5069b63c37d3d2c3ebbbb7754c14e\"},\"headline\":\"Editorial: C\u00f3mo nace SmartCherry\",\"datePublished\":\"2019-08-23T13:14:00+00:00\",\"dateModified\":\"2022-03-23T15:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/300x225xcarlos_tapia_en_un_huerto.jpg.pagespeed.ic_.w_BblJ_3H1.jpg\",\"articleSection\":[\"La industria\",\"Opini\u00f3n de expertos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/opinion-expertos\\\/editorial-bienvenida-smartcherry\\\/\",\"name\":\"Editorial: C\u00f3mo nace SmartCherry - 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