{"id":59521,"date":"2026-10-08T10:24:32","date_gmt":"2026-10-08T13:24:32","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=59521"},"modified":"2026-10-08T10:24:36","modified_gmt":"2026-10-08T13:24:36","slug":"david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\/","title":{"rendered":"David Gonz\u00e1lez: \u00abNo sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n\u00bb"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>La tecnolog\u00eda ya est\u00e1 presente en los huertos de cerezos, pero su verdadero potencial todav\u00eda est\u00e1 lejos de ser completamente explotado. Para el ingeniero agr\u00f3nomo del Departamento de Riego, Clima y Tecnolog\u00eda de Avium, el desaf\u00edo del sector pasa por avanzar desde la simple captura de informaci\u00f3n hacia su utilizaci\u00f3n efectiva en la toma de decisiones. \u00abFinalmente tenemos un mundo de informaci\u00f3n que es muy valiosa, pero es muy importante poder transformarla en decisiones\u00bb, plantea.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, herramientas como la telemetr\u00eda de riego, sensores, estaciones meteorol\u00f3gicas, drones y plataformas satelitales han ido ganando espacio en el cultivo. Particularmente, las tecnolog\u00edas asociadas al riego y a la teledetecci\u00f3n ya permiten gestionar variables con mayor precisi\u00f3n y realizar manejos diferenciados dentro de un mismo predio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El especialista destaca que uno de los puntos cr\u00edticos es la generaci\u00f3n de registros consistentes. Si cada temporada los datos se recopilan de una manera diferente, explica, posteriormente ser\u00e1 dif\u00edcil compararlos y obtener conclusiones. Por ello, la estandarizaci\u00f3n de la captura de informaci\u00f3n aparece como una condici\u00f3n necesaria para aprovechar realmente el potencial tecnol\u00f3gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo particularmente relevante es el riego. Contar con informaci\u00f3n diaria sobre evapotranspiraci\u00f3n permite ajustar las estrategias de riego a las condiciones reales del cultivo. En etapas de alta demanda atmosf\u00e9rica, no seguir estos datos de manera permanente puede traducirse en decisiones tard\u00edas y eventualmente afectar par\u00e1metros como el calibre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto demuestra que la tecnolog\u00eda dej\u00f3 de ser un elemento accesorio para transformarse en una herramienta de gesti\u00f3n, que hace posible medir, registrar, analizar y finalmente decidir.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"David Gonz\u00e1lez: &quot;No sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/n5-aGNJD2-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>El avance de sensores, telemetr\u00eda, drones, sat\u00e9lites e inteligencia artificial abre nuevas posibilidades para el manejo de los huertos. David Gonz\u00e1lez, de Avium, advierte que el desaf\u00edo est\u00e1 en darles una aplicaci\u00f3n pr\u00e1ctica y generar informaci\u00f3n hist\u00f3rica que permita tomar mejores decisiones.<\/p>","protected":false},"author":273,"featured_media":59522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3461,3693],"tags":[120,4679],"category_proveedor":[],"pais":[],"class_list":["post-59521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartcherry-interview","category-videos","tag-avium","tag-david-gonzalez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>David Gonz\u00e1lez: &quot;No sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n&quot; - Smartcherry<\/title>\n<meta name=\"description\" content=\"La tecnolog\u00eda ya est\u00e1 presente en los huertos de cerezos, pero su verdadero potencial todav\u00eda est\u00e1 lejos de ser completamente explotado. Para el ingeniero agr\u00f3nomo del Departamento de Riego, Clima y Tecnolog\u00eda de Avium, el desaf\u00edo del sector pasa por avanzar desde la simple captura de informaci\u00f3n hacia su utilizaci\u00f3n efectiva en la toma de decisiones. &quot;Finalmente tenemos un mundo de informaci\u00f3n que es muy valiosa, pero es muy importante poder transformarla en decisiones&quot;, plantea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Gonz\u00e1lez: &quot;No sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n&quot;\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda ya est\u00e1 presente en los huertos de cerezos, pero su verdadero potencial todav\u00eda est\u00e1 lejos de ser completamente explotado. Para el ingeniero agr\u00f3nomo del Departamento de Riego, Clima y Tecnolog\u00eda de Avium, el desaf\u00edo del sector pasa por avanzar desde la simple captura de informaci\u00f3n hacia su utilizaci\u00f3n efectiva en la toma de decisiones. &quot;Finalmente tenemos un mundo de informaci\u00f3n que es muy valiosa, pero es muy importante poder transformarla en decisiones&quot;, plantea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T13:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T13:24:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/10\/David-Gonzalez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Parra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Parra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/\"},\"author\":{\"name\":\"Beatriz Parra\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\"},\"headline\":\"David Gonz\u00e1lez: \u00abNo sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n\u00bb\",\"datePublished\":\"2026-10-08T13:24:32+00:00\",\"dateModified\":\"2026-10-08T13:24:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/David-Gonzalez.jpg\",\"keywords\":[\"Avium\",\"David Gonz\u00e1lez\"],\"articleSection\":[\"Smartcherry Interview\",\"Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/\",\"name\":\"David Gonz\u00e1lez: \\\"No sirve tener el dato si no somos capaces de transformarlo en una decisi\u00f3n\\\" - Smartcherry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/david-gonzalez-no-sirve-tener-el-dato-si-no-somos-capaces-de-transformarlo-en-una-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/David-Gonzalez.jpg\",\"datePublished\":\"2026-10-08T13:24:32+00:00\",\"dateModified\":\"2026-10-08T13:24:36+00:00\",\"description\":\"La tecnolog\u00eda ya est\u00e1 presente en los huertos de cerezos, pero su verdadero potencial todav\u00eda est\u00e1 lejos de ser completamente explotado. 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