{"id":56636,"date":"2026-07-06T08:20:51","date_gmt":"2026-07-06T12:20:51","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=56636"},"modified":"2026-07-06T18:01:50","modified_gmt":"2026-07-06T22:01:50","slug":"walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\/","title":{"rendered":"Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>En un escenario de mayores exigencias comerciales y presi\u00f3n sobre la rentabilidad, Walter Masman fue enf\u00e1tico en CherryTech 2026: la uniformidad de la fruta ya no es un atributo deseable, sino una necesidad estrat\u00e9gica. Durante su presentaci\u00f3n t\u00e9cnica, el asesor explic\u00f3 que uno de los principales retos del negocio est\u00e1 en lograr una calidad homog\u00e9nea dentro del huerto, minimizando variabilidad entre \u00e1rboles, ramas y sectores productivos.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Masman indic\u00f3 que alcanzar ese objetivo requiere una lectura mucho m\u00e1s precisa del comportamiento de cada cuartel. Esto implica entender su potencial productivo, regular adecuadamente la carga y estandarizar la estructura productiva de los \u00e1rboles. <em>\u00abTenemos que saber cu\u00e1l es el comportamiento de cada cuartel y c\u00f3mo homogenizar calidades de \u00e1rboles y ramas\u00bb<\/em>, he explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El experto subray\u00f3, adem\u00e1s, el rol t\u00e9cnico de asesores y productores en este proceso. A su juicio, una de las capacidades m\u00e1s importantes hoy es desarrollar diagn\u00f3sticos tempranos y certeros sobre el potencial real de cada unidad productiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNosotros somos los encargados de leer el \u00e1rbol\u00bb<\/em>, afirm\u00f3 e incluso advirti\u00f3 que el contexto actual obliga a tomar decisiones dif\u00edciles, donde en algunos casos ser\u00e1 necesario reconocer cu\u00e1ndo un huerto o cuartel dej\u00f3 de ser econ\u00f3micamente viable y actuar en consecuencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a revisar la entrevista completa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ir5-8D-8XVI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Durante su masterclass en CherryTech 2026, el especialista enfatiz\u00f3 que la rentabilidad del negocio depende cada vez m\u00e1s de la capacidad de entregar fruta consistente en calidad y condici\u00f3n, especialmente frente a las exigencias del mercado chino.<\/p>","protected":false},"author":273,"featured_media":56638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3693,437,35],"tags":[1865,4312],"category_proveedor":[],"pais":[],"class_list":["post-56636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-industria","category-noticias","tag-walter-masman","tag-cherrytech-2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo - Smartcherry<\/title>\n<meta name=\"description\" content=\"En un escenario de mayores exigencias comerciales y presi\u00f3n sobre la rentabilidad, Walter Masman fue enf\u00e1tico en CherryTech 2026: la uniformidad de la fruta ya no es un atributo deseable, sino una necesidad estrat\u00e9gica. Durante su presentaci\u00f3n t\u00e9cnica, el asesor explic\u00f3 que uno de los principales retos del negocio est\u00e1 en lograr una calidad homog\u00e9nea dentro del huerto, minimizando variabilidad entre \u00e1rboles, ramas y sectores productivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo\" \/>\n<meta property=\"og:description\" content=\"En un escenario de mayores exigencias comerciales y presi\u00f3n sobre la rentabilidad, Walter Masman fue enf\u00e1tico en CherryTech 2026: la uniformidad de la fruta ya no es un atributo deseable, sino una necesidad estrat\u00e9gica. Durante su presentaci\u00f3n t\u00e9cnica, el asesor explic\u00f3 que uno de los principales retos del negocio est\u00e1 en lograr una calidad homog\u00e9nea dentro del huerto, minimizando variabilidad entre \u00e1rboles, ramas y sectores productivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/noticias\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T12:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T22:01:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/07\/Walter-Masman_CherryTech-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Parra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Parra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/\"},\"author\":{\"name\":\"Beatriz Parra\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\"},\"headline\":\"Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo\",\"datePublished\":\"2026-07-06T12:20:51+00:00\",\"dateModified\":\"2026-07-06T22:01:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/\"},\"wordCount\":244,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Walter-Masman_CherryTech-2026.jpg\",\"keywords\":[\"Walter Masman\",\"cherrytech 2026\"],\"articleSection\":[\"Videos\",\"La industria\",\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/\",\"name\":\"Walter Masman advierte que la calidad homog\u00e9nea ser\u00e1 clave para el futuro del cerezo - Smartcherry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/walter-masman-advierte-que-la-calidad-homogenea-sera-clave-para-el-futuro-del-cerezo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Walter-Masman_CherryTech-2026.jpg\",\"datePublished\":\"2026-07-06T12:20:51+00:00\",\"dateModified\":\"2026-07-06T22:01:50+00:00\",\"description\":\"En un escenario de mayores exigencias comerciales y presi\u00f3n sobre la rentabilidad, Walter Masman fue enf\u00e1tico en CherryTech 2026: la uniformidad de la fruta ya no es un atributo deseable, sino una necesidad estrat\u00e9gica. 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