{"id":56530,"date":"2026-06-30T16:55:59","date_gmt":"2026-06-30T20:55:59","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=56530"},"modified":"2026-06-30T17:06:57","modified_gmt":"2026-06-30T21:06:57","slug":"juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\/","title":{"rendered":"Juan Punt\u00ed: \u00abLa cereza premium se construye pensando en el consumidor final\u00bb"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>La calidad de la cereza sigue siendo uno de los grandes ejes de discusi\u00f3n en la industria, pero hoy el desaf\u00edo ya no pasa \u00fanicamente por producir fruta firme y de buen calibre. Para Juan Punt\u00ed, el nuevo est\u00e1ndar exige un cambio de mirada: construir la fruta pensando en quien finalmente la consume, enfatizando que el reto est\u00e1 en equilibrar sabor, condici\u00f3n, frescura y rentabilidad.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante su participaci\u00f3n en el foro de productores de esta cuarta versi\u00f3n de CherryTech, el ingeniero agr\u00f3nomo plante\u00f3 que la industria ha avanzado significativamente en calidad durante los \u00faltimos a\u00f1os, gracias a mejoras en manejo agron\u00f3mico, asesor\u00eda t\u00e9cnica y profesionalizaci\u00f3n productiva. <em>\u00abNo es que la fruta sea mala. Al contrario. Hemos mejorado firmeza y productividad. Pero todav\u00eda existe una brecha que debemos cerrar\u00bb<\/em>, afirm\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A su juicio, el principal cambio debe ser conceptual: dejar de evaluar la fruta s\u00f3lo desde la recepci\u00f3n en packing o el arribo al mercado, y comenzar a considerar su comportamiento en la experiencia real de consumo. <em>\u00abTenemos que pensar en la cereza que llega al refrigerador del consumidor y que ser\u00e1 consumida dos o tres d\u00edas despu\u00e9s. Ah\u00ed se define realmente la calidad\u00bb<\/em>, he explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bajo esa l\u00f3gica, Punt\u00ed destac\u00f3 cuatro variables clave que deber\u00edan orientar el trabajo t\u00e9cnico de la industria: firmeza, sabor, condici\u00f3n y frescura. El desaf\u00edo, dijo, est\u00e1 en combinarlas en una misma ecuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro punto cr\u00edtico abordado fue el control de costos en medio de campa\u00f1as complejas. Tras dos temporadas dif\u00edciles en retornos, Juan Punt\u00ed advirti\u00f3 sobre los \u00abahorros mal entendidos\u00bb, decisiones que reducen gastos en el corto plazo pero comprometen la calidad final. En ese sentido, insisti\u00f3 en que la eficiencia no necesariamente pasa por gastar menos, sino por ejecutar mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, el Country Manager Chile Cerezas y Diversificados de Exportadora Prize abord\u00f3 la necesidad de generar criterios comunes para avanzar hacia una cereza premium, asegurando que el gran reto de la industria es alinearse en torno a un objetivo compartido, trabajando bajo una misma visi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ac\u00e1 puedes revisar la entrevista completa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Juan Punt\u00ed: &quot;La cereza premium se construye pensando en el consumidor final&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/_N6A4VcYUFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>En su participaci\u00f3n en CherryTech 2026, el Country Manager Chile Cerezas y Diversificados de Exportadora Prize llam\u00f3 a la industria a redefinir el concepto de calidad, advirtiendo que firmeza y calibre ya no bastan.<\/p>","protected":false},"author":273,"featured_media":56532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3693,17,35],"tags":[2835,4479,4563],"category_proveedor":[],"pais":[],"class_list":["post-56530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","category-condicion-y-calidad-de-la-fruta","category-noticias","tag-juan-punti","tag-calidad-y-condicion","tag-cherryterch-2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Juan Punt\u00ed: &quot;La cereza premium se construye pensando en el consumidor final&quot; - Smartcherry<\/title>\n<meta name=\"description\" content=\"La calidad de la cereza sigue siendo uno de los grandes ejes de discusi\u00f3n en la industria, pero hoy el desaf\u00edo ya no pasa \u00fanicamente por producir fruta firme y de buen calibre. Para Juan Punt\u00ed, el nuevo est\u00e1ndar exige un cambio de mirada: construir la fruta pensando en quien finalmente la consume, enfatizando que el reto est\u00e1 en equilibrar sabor, condici\u00f3n, frescura y rentabilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juan Punt\u00ed: &quot;La cereza premium se construye pensando en el consumidor final&quot;\" \/>\n<meta property=\"og:description\" content=\"La calidad de la cereza sigue siendo uno de los grandes ejes de discusi\u00f3n en la industria, pero hoy el desaf\u00edo ya no pasa \u00fanicamente por producir fruta firme y de buen calibre. Para Juan Punt\u00ed, el nuevo est\u00e1ndar exige un cambio de mirada: construir la fruta pensando en quien finalmente la consume, enfatizando que el reto est\u00e1 en equilibrar sabor, condici\u00f3n, frescura y rentabilidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/noticias\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T20:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T21:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Juan-Punti_CherryTech-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Parra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Parra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/\"},\"author\":{\"name\":\"Beatriz Parra\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\"},\"headline\":\"Juan Punt\u00ed: \u00abLa cereza premium se construye pensando en el consumidor final\u00bb\",\"datePublished\":\"2026-06-30T20:55:59+00:00\",\"dateModified\":\"2026-06-30T21:06:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/\"},\"wordCount\":381,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Juan-Punti_CherryTech-2026.jpg\",\"keywords\":[\"Juan Punt\u00ed\",\"calidad y condici\u00f3n\",\"Cherryterch 2026\"],\"articleSection\":[\"Videos\",\"Condici\u00f3n y calidad de la fruta\",\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/\",\"name\":\"Juan Punt\u00ed: \\\"La cereza premium se construye pensando en el consumidor final\\\" - Smartcherry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/juan-punti-la-cereza-premium-se-construye-pensando-en-el-consumidor-final\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Juan-Punti_CherryTech-2026.jpg\",\"datePublished\":\"2026-06-30T20:55:59+00:00\",\"dateModified\":\"2026-06-30T21:06:57+00:00\",\"description\":\"La calidad de la cereza sigue siendo uno de los grandes ejes de discusi\u00f3n en la industria, pero hoy el desaf\u00edo ya no pasa \u00fanicamente por producir fruta firme y de buen calibre. 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