{"id":56145,"date":"2026-06-10T10:56:10","date_gmt":"2026-06-10T14:56:10","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=56145"},"modified":"2026-06-10T10:56:12","modified_gmt":"2026-06-10T14:56:12","slug":"dieter-olivares-de-san-jorge-packaging-el-envase-correcto-es-el-pasaporte-de-la-cereza-chilena-al-mundo","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/postcosecha\/embalaje\/dieter-olivares-de-san-jorge-packaging-el-envase-correcto-es-el-pasaporte-de-la-cereza-chilena-al-mundo\/","title":{"rendered":"Dieter Olivares de San Jorge Packaging: \u201cEl envase correcto es el pasaporte de la cereza chilena al mundo\u201d"},"content":{"rendered":"

Elegir bien el envase es una oportunidad concreta de agregar valor a la cereza chilena antes de que llegue al otro lado del mundo. Para Dieter Olivares, Gerente General de San Jorge Packaging, la tecnolog\u00eda de atm\u00f3sfera modificada es hoy el est\u00e1ndar que permite que la fruta llegue a China o India en las mismas condiciones en que fue cosechada, preservando su calidad, su peso y su valor comercial en cada mercado de largo recorrido.<\/p>\n\n\n\n

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  1. Hay productores que eligen el envase solo por precio. \u00bfQu\u00e9 riesgos concretos asume quien toma esa decisi\u00f3n?<\/strong><\/li>\n<\/ol>\n\n\n\n

    Los envases son dise\u00f1ados para el uso espec\u00edfico en cada especie y variedad que queremos envasar y\/o exportar, por lo que es muy importante conocer en detalle su tasa de respiraci\u00f3n, volumen a embalar, as\u00ed como su destino y medio de transporte.  San Jorge Packaging es muy riguroso en considerar \u00e9stas y otras caracter\u00edsticas en el dise\u00f1o de cada envase. Un envase m\u00e1s barato, no necesariamente se fabrica pensando en lo anterior. A pesar que algunos igual funcionan parecido en condiciones normales, la calidad del envase se hace presente cuando aparecen situaciones extremas. De hecho, muchos reducen espesores sin tomar las consideraciones necesarias de lo descrito anteriormente. <\/p>\n\n\n\n

      \n
    1. \u00bfEn qu\u00e9 consiste la tecnolog\u00eda de atm\u00f3sfera modificada y qu\u00e9 la diferencia de un envase convencional?<\/strong><\/li>\n<\/ol>\n\n\n\n

      La tecnolog\u00eda de atm\u00f3sfera modificada pasiva, corresponde  a una t\u00e9cnica de conservaci\u00f3n, en general usada para frutas o verduras que respiran, las que a trav\u00e9s esta, junto con l\u00e1mina con permeabilidad selectiva y selladas herm\u00e9ticamente, son capaces de disminuir la concentraci\u00f3n de ox\u00edgeno y aumentar la concentraci\u00f3n de di\u00f3xido de carbono, con el objetivo de aumentar no s\u00f3lo la vida de post cosecha, sino que tambi\u00e9n disminuir la p\u00e9rdida de alimentos por la descomposici\u00f3n provocada por algunos microorganismos, calidad organol\u00e9ptica o p\u00e9rdida de peso. <\/p>\n\n\n\n

      La diferencia respecto a los envases convencionales es evidente, dado que estos envases convencionales son s\u00f3lo contenedores, por lo tanto, NO otorgan todos los beneficios asociados al uso de un envase con tecnolog\u00eda de atm\u00f3sfera modificada; m\u00e1s a\u00fan condensar\u00edan si existen quiebres t\u00e9rmicos durante la cadena de proceso y transporte, lo que afectar\u00eda la comercializaci\u00f3n del producto final, ya que esta es asociada por los consumidores como una posible pudrici\u00f3n o menor duraci\u00f3n del producto respecto de la esperada.<\/p>\n\n\n\n

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      1. \u00bfPor qu\u00e9 esta tecnolog\u00eda es especialmente cr\u00edtica cuando el destino es un mercado lejano como China o India?<\/strong><\/li>\n<\/ol>\n\n\n\n

        La tecnolog\u00eda que debe ser utilizada para conservar alimentos que respiran, se vuelve especialmente cr\u00edtica cuando el consumidor final se encuentra muy lejos de los lugares o campos de producci\u00f3n, ya que este consumidor espera que las frutas o verduras lleguen pr\u00e1cticamente con la misma calidad y condici\u00f3n que cuando fueron cosechadas, seleccionadas y embaladas. Esto es especialmente importante cuando se espera consumir frutas que no se encuentran en la estaci\u00f3n de producci\u00f3n en la que est\u00e1 el consumidor o comprador, por ende, espera que la experiencia de consumo sea a\u00fan mayor, dado que debe pagar valores mayores a los pagados por fruta local.<\/p>\n\n\n\n

          \n
        1. \u00bfQu\u00e9 le ocurre a la fruta que llega a esos destinos embalada en un envase sin esta tecnolog\u00eda?<\/strong><\/li>\n<\/ol>\n\n\n\n

          Si la fruta arriba a mercados lejanos en envases sin la tecnolog\u00eda adecuada para alargar su vida post cosecha, implicar\u00eda en que habr\u00eda deshidrataci\u00f3n (p\u00e9rdida de agua) con un efecto secundario como el ablandamiento de la fruta y un aspecto cansado, ya que esta seguir\u00eda respirando y envejeciendo normalmente; y no s\u00f3lo eso, los tejidos verdes, como los pedicelos de las cerezas se pardear\u00edan y perder\u00edan valor en la venta final del producto.<\/p>\n\n\n\n

            \n
          1. \u00bfQu\u00e9 deber\u00eda exigir un exportador a su proveedor de envases antes de embarcar fruta a mercados de largo recorrido?<\/strong><\/li>\n<\/ol>\n\n\n\n

            El exportador deber\u00eda exigir un envase que cumpla con lo prometido, para ello se deben considerar muchas variables que el mismo Exportador debe informar al proveedor de envases, para que este \u00faltimo pueda hacer una \u201crecomendaci\u00f3n informada del envase espec\u00edfico a utilizar\u201d.<\/p>\n\n\n\n

            Se debe tener en cuenta que los envases se dise\u00f1an, no s\u00f3lo en cuanto a la especie y en algunos casos variedades (tasas respiratorias diferenciadas), tama\u00f1o de la caja contenedora y material de esta \u00faltima, si no que tambi\u00e9n respecto de la cantidad o volumen de fruta que se colocar\u00e1 al interior del envase, as\u00ed como tambi\u00e9n la distancia o medio de transporte que ser\u00e1 utilizado para mover la fruta. <\/p>\n\n\n\n

            Finalmente considerar iniciada la automatizaci\u00f3n de procesos perif\u00e9ricos a la selecci\u00f3n de las cerezas, como m\u00e1quinas vestidoras de cajas, selladoras autom\u00e1ticas o el uso de m\u00e1quinas Flowpack; los envases deben no solo conversar con estas m\u00e1quinas, si no que adem\u00e1s deben estar asociados a la tecnolog\u00eda de atm\u00f3sfera modificada. Cada proyecto o m\u00e1quina tiene otras variables a revisar en conjunto con lo anteriormente indicado.<\/p>\n\n\n\n

            \n
            More about San Jorge Packaging<\/a><\/div>\n<\/div>\n\n\n\n

            <\/p>","protected":false},"excerpt":{"rendered":"

            Elegir bien el envase es una oportunidad concreta de agregar valor a la cereza chilena antes de que llegue al otro lado del mundo. Para Dieter Olivares, Gerente General de […]<\/p>\n","protected":false},"author":274,"featured_media":56149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[432],"tags":[108,178,1558,2890,4342],"category_proveedor":[],"pais":[],"class_list":["post-56145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embalaje","tag-cerezas","tag-smartcherry","tag-not-prov","tag-packaging","tag-san-jorge"],"acf":[],"yoast_head":"\nDieter Olivares de San Jorge Packaging: \u201cEl envase correcto es el pasaporte de la cereza chilena al mundo\u201d - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/postcosecha\/embalaje\/dieter-olivares-de-san-jorge-packaging-el-envase-correcto-es-el-pasaporte-de-la-cereza-chilena-al-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dieter Olivares de San Jorge Packaging: \u201cEl envase correcto es el pasaporte de la cereza chilena al mundo\u201d\" \/>\n<meta property=\"og:description\" content=\"Elegir bien el envase es una oportunidad concreta de agregar valor a la cereza chilena antes de que llegue al otro lado del mundo. 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