{"id":56096,"date":"2026-06-08T18:11:17","date_gmt":"2026-06-08T22:11:17","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=56096"},"modified":"2026-06-08T18:11:18","modified_gmt":"2026-06-08T22:11:18","slug":"hectre-la-empresa-lider-mundial-en-calidad-de-fruta-gana-dos-prestigiosos-premios-tecnologicos-en-nueva-zelanda","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/hectre-la-empresa-lider-mundial-en-calidad-de-fruta-gana-dos-prestigiosos-premios-tecnologicos-en-nueva-zelanda\/","title":{"rendered":"Hectre, la empresa l\u00edder mundial en calidad de fruta, gana dos prestigiosos premios tecnol\u00f3gicos en Nueva Zelanda"},"content":{"rendered":"<p>Hectre, la empresa global de inteligencia en calidad de fruta, gan\u00f3 esta semana dos premios en la celebraci\u00f3n de innovaci\u00f3n m\u00e1s destacada de Nueva Zelanda, los NZ Hi-Tech Awards.<\/p>\n\n\n\n<p>Hectre gan\u00f3 el premio a la Soluci\u00f3n Agritech Hi-Tech M\u00e1s Innovadora y el Hi-Tech Kamupene M\u0101ori o te Tau (Empresa M\u0101ori del A\u00f1o) por su tecnolog\u00eda de vanguardia en calidad de fruta, utilizada por los principales centros de empaque en 22 pa\u00edses de todo el mundo.<\/p>\n\n\n\n<p>El CEO y cofundador Matty Blomfield, quien recibi\u00f3 los premios en Auckland \/ T\u0101maki Makaurau pocos d\u00edas despu\u00e9s de regresar de organizar una gira global de clientes en Chile, dijo que los galardones reflejaban tanto la magnitud del problema que Hectre se propuso resolver como los valores que sustentan a la empresa.<\/p>\n\n\n\n<p>Se estima que la cadena de suministro de productos frescos pierde unos $80b al a\u00f1o por ineficiencias, gran parte de ellas evitables con mejor informaci\u00f3n en el momento oportuno.<\/p>\n\n\n\n<p>\u00abLa naturaleza nos lo da todo de forma gratuita. Pero alrededor de un tercio de los productos frescos del mundo nunca llega a las mesas. Se pudre, se reenvasa, se descarta. Y los agricultores que hicieron el trabajo reciben el menor retorno. El sistema est\u00e1 roto. Hectre existe para ayudar a resolverlo.\u00bb<\/p>\n\n\n\n<p>\u00abLa tecnolog\u00eda de Hectre reequilibra la cadena de suministro de alimentos y devuelve el valor a quienes est\u00e1n m\u00e1s cerca de la tierra.\u00bb<\/p>\n\n\n\n<p>Blomfield, quien tiene whakapapa hacia Ng\u0101ti Kahungunu y Ng\u0101ti Hine, se\u00f1al\u00f3 que el reconocimiento como Empresa M\u0101ori del A\u00f1o ten\u00eda un peso especial para \u00e9l a nivel personal. El premio reconoce los valores que gu\u00edan al equipo, entre ellos whanaungatanga (trabajo en equipo), rangatiratanga (excelencia), k\u014dkiri (acci\u00f3n) y manaaki (cuidado), todos anclados en pono, es decir, la integridad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-1024x683.jpg\" alt=\"\" class=\"wp-image-56098\" srcset=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-1024x683.jpg 1024w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-300x200.jpg 300w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-768x512.jpg 768w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-1536x1024.jpg 1536w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1-18x12.jpg 18w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/06\/Matty-Blomfield-and-wife-Juliette-Schwarz-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Los premios se entregaron en una cena de gala en Spark Arena, Auckland, con m\u00e1s de 1.200 invitados del sector tecnol\u00f3gico neozeland\u00e9s.<\/p>\n\n\n\n<p>En su discurso de aceptaci\u00f3n, Blomfield aludi\u00f3 a la identidad agr\u00edcola de Nueva Zelanda: \u00abSomos una naci\u00f3n con la agricultura en el ADN. Por eso, como naci\u00f3n, nos hemos ganado el derecho a competir en el escenario global.\u00bb<\/p>\n\n\n\n<p>La plataforma de Hectre utiliza aprendizaje autom\u00e1tico y visi\u00f3n por computadora para ofrecer clasificaci\u00f3n en tiempo real de calibres y color de fruta para centros de empaque y productores.<\/p>\n\n\n\n<p>Su c\u00e1mara Arc patentada escanea miles de piezas de fruta en la recepci\u00f3n, reemplazando el muestreo manual con una precisi\u00f3n cercana al 99% a partir de muestras 200 veces m\u00e1s grandes que los m\u00e9todos tradicionales.<\/p>\n\n\n\n<p>Clientes que operan algunos de los centros de empaque m\u00e1s grandes del mundo, desde Am\u00e9rica del Sur, Estados Unidos y Europa, describen a Hectre como el innovador l\u00edder del sector, con una tecnolog\u00eda que genera incrementos de producci\u00f3n de dos d\u00edgitos y una reducci\u00f3n significativa del desperdicio alimentario.<\/p>\n\n\n\n<p>\u00abEstos premios son de todo el equipo de Hectre\u00bb, dijo Blomfield. \u00abNo estar\u00edamos aqu\u00ed sin 10 a\u00f1os de arduo trabajo, nuestros primeros clientes, mi whanau y todo el equipo de Hectre, kia ora. No lo decimos todos los d\u00edas, pero somos una empresa liderada por m\u0101ori y estoy tremendamente orgulloso.\u00bb<\/p>\n\n\n\n<p>Hectre cerr\u00f3 recientemente una ronda Serie A de $12m, con una demanda que super\u00f3 su objetivo inicial de $10m. El capital se est\u00e1 destinando al desarrollo de tecnolog\u00eda de im\u00e1genes hiperespectrales para identificar defectos en la fruta y evaluar su madurez a escala de centro de empaque.<\/p>\n\n\n\n<p><strong>Acerca de Hectre<\/strong><\/p>\n\n\n\n<p>Hectre es una empresa de inteligencia en calidad de fruta fundada en Nueva Zelanda. Su plataforma utiliza aprendizaje autom\u00e1tico y visi\u00f3n por computadora para ofrecer clasificaci\u00f3n en tiempo real de calibres, color y calidad para centros de empaque y productores en 22 pa\u00edses.<\/p>\n\n\n\n<p><strong>Contacto de prensa<\/strong><\/p>\n\n\n\n<p>Better&amp;Better | irene@betterandbetter.co<\/p>","protected":false},"excerpt":{"rendered":"<p>Hectre, la empresa global de inteligencia en calidad de fruta, gan\u00f3 esta semana dos premios en la celebraci\u00f3n de innovaci\u00f3n m\u00e1s destacada de Nueva Zelanda, los NZ Hi-Tech Awards. Hectre [&hellip;]<\/p>\n","protected":false},"author":274,"featured_media":56097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[178,3609],"category_proveedor":[],"pais":[],"class_list":["post-56096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-smartcherry","tag-hectre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hectre, la empresa l\u00edder mundial en calidad de fruta, gana dos prestigiosos premios tecnol\u00f3gicos en Nueva Zelanda - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/hectre-la-empresa-lider-mundial-en-calidad-de-fruta-gana-dos-prestigiosos-premios-tecnologicos-en-nueva-zelanda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hectre, la empresa l\u00edder mundial en calidad de fruta, gana dos prestigiosos premios tecnol\u00f3gicos en Nueva Zelanda\" \/>\n<meta property=\"og:description\" content=\"Hectre, la empresa global de inteligencia en calidad de fruta, gan\u00f3 esta semana dos premios en la celebraci\u00f3n de innovaci\u00f3n m\u00e1s destacada de Nueva Zelanda, los NZ Hi-Tech Awards. 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