{"id":55831,"date":"2026-05-27T09:33:31","date_gmt":"2026-05-27T13:33:31","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=55831"},"modified":"2026-05-27T09:37:20","modified_gmt":"2026-05-27T13:37:20","slug":"victor-catan-y-el-mea-culpa-tras-la-temporada-de-cerezas-nos-falta-unirnos-en-la-toma-de-decisiones","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/victor-catan-y-el-mea-culpa-tras-la-temporada-de-cerezas-nos-falta-unirnos-en-la-toma-de-decisiones\/","title":{"rendered":"V\u00edctor Cat\u00e1n y el mea culpa tras la temporada de cerezas: \u00abNos falta unirnos en la toma de decisiones\u00bb"},"content":{"rendered":"<p><strong><em>V\u00edctor Cat\u00e1n realiz\u00f3 una de las autocr\u00edticas m\u00e1s directas del sector tras la compleja temporada de cerezas, apuntando tanto a errores de la propia industria como a la falta de una estrategia pa\u00eds para sostener el valor del producto chileno en los mercados internacionales.<\/em><\/strong><\/p>\n\n\n\n<p><em>\u201cLa primera autocr\u00edtica es la responsabilidad que tenemos como industria en el deterioro de los resultados\u201d<\/em>, afirm\u00f3 el l\u00edder gremial, cuestionando adem\u00e1s las gestiones que, a su juicio, han impedido consolidar una imagen premium para la fruta chilena e insisti\u00f3 en que Chile todav\u00eda est\u00e1 al debe en posicionamiento internacional, comparando el caso local con el trabajo realizado por Per\u00fa en construcci\u00f3n de marca.<\/p>\n\n\n\n<p>Finalmente, el presidente de Fedefruta plante\u00f3 que el an\u00e1lisis de la temporada a\u00fan est\u00e1 en desarrollo y pidi\u00f3 abordarlo \u00abcon profundidad y honestidad\u00bb, incorporando m\u00e1s informaci\u00f3n sobre calibres, comportamiento comercial y desempe\u00f1o de los distintos env\u00edos.<\/p>\n\n\n\n<p>Al mismo tiempo, enfatiz\u00f3 en que el rol del Estado debe apuntar hacia tres prioridades: fortalecer la promoci\u00f3n e imagen pa\u00eds, impulsar pol\u00edticas p\u00fablicas pensadas para los pr\u00f3ximos 25 \u00f3 30 a\u00f1os de la fruticultura y generar mecanismos de apoyo financiero para una industria que hoy lo est\u00e1 pasando mal.<\/p>\n\n\n\n<p><em>\u00abNos falta creernos m\u00e1s el cuento y, por sobre todo, unirnos en la toma de decisiones y ser generosos\u00bb<\/em>, he concluded.<\/p>\n\n\n\n<p>Te invitamos a ver el video a continuaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"V\u00edctor Cat\u00e1n y el mea culpa tras la temporada de cerezas: &quot;Falta unirnos en la toma de decisiones&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/IFoyJdvdkVg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>El presidente de Fedefruta reconoci\u00f3 errores de la industria en la comercializaci\u00f3n del fruto rojo en China y llam\u00f3 a fortalecer la marca pa\u00eds, mejorar la coordinaci\u00f3n del sector y avanzar en pol\u00edticas p\u00fablicas de largo plazo para rescatar a la fruticultura.<\/p>","protected":false},"author":273,"featured_media":55833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[388,4000],"category_proveedor":[],"pais":[],"class_list":["post-55831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-fedefruta","tag-victor-catan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 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