{"id":55724,"date":"2026-05-20T11:54:29","date_gmt":"2026-05-20T15:54:29","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=55724"},"modified":"2026-05-20T11:54:30","modified_gmt":"2026-05-20T15:54:30","slug":"jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\/","title":{"rendered":"Jessica Rodr\u00edguez: \u00abEl desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor\u00bb"},"content":{"rendered":"<p><strong><em>Para Jessica Rodr\u00edguez, uno de los principales desaf\u00edos que dej\u00f3 esta campa\u00f1a de cerezas es preservar la experiencia de consumo durante largos periodos de almacenamiento y tr\u00e1nsito hacia China. La especialista explic\u00f3 que la campa\u00f1a estuvo marcada por fruta temprana con problemas de firmeza y az\u00facar, partiduras asociadas a eventos clim\u00e1ticos y mayores niveles de machucones producto del manejo intensivo de grandes vol\u00famenes.<\/em><\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, sostuvo que algunas decisiones comerciales tomadas en un escenario de sobreoferta terminaron afectando la condici\u00f3n de llegada de la fruta al prolongar los tiempos de almacenaje en destino.<\/p>\n\n\n\n<p>La especialista tambi\u00e9n advirti\u00f3 un cambio en el mercado chino, donde el consumidor dispone hoy de una oferta creciente de frutas frescas locales de alta calidad, elevando las exigencias para la cereza que llega al gigante asi\u00e1tico. A su juicio, la industria debe revisar manejos de cosecha, hidroenfriado y postcosecha para asegurar que el sabor se mantenga despu\u00e9s de 30 o 35 d\u00edas de tr\u00e1nsito.<\/p>\n\n\n\n<p><em>\u201cEl desaf\u00edo no es s\u00f3lo que la fruta llegue bien visualmente, sino que conserve un sabor atractivo\u201d<\/em>, afirm\u00f3.<\/p>\n\n\n\n<p>Te invitamos a revisar el video completo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jessica Rodr\u00edguez: &quot;El desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/JvcgL-tKJUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>La asesora en postcosecha y fundadora de Tr\u00edo Kim\u00fcn analiz\u00f3 los factores detr\u00e1s del desempe\u00f1o de la temporada 2025-2026 y apunt\u00f3 a desaf\u00edos en calidad, precosecha, postcosecha y lectura del mercado chino.<\/p>","protected":false},"author":273,"featured_media":55725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[448,3461,3693],"tags":[2127],"category_proveedor":[],"pais":[],"class_list":["post-55724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercial","category-smartcherry-interview","category-videos","tag-jessica-rodriguez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jessica Rodr\u00edguez: &quot;El desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor&quot; - Smartcherry<\/title>\n<meta name=\"description\" content=\"Para Jessica Rodr\u00edguez, uno de los principales desaf\u00edos que dej\u00f3 esta campa\u00f1a de cerezas es preservar la experiencia de consumo durante largos periodos de almacenamiento y tr\u00e1nsito hacia China. La especialista explic\u00f3 que la campa\u00f1a estuvo marcada por fruta temprana con problemas de firmeza y az\u00facar, partiduras asociadas a eventos clim\u00e1ticos y mayores niveles de machucones producto del manejo intensivo de grandes vol\u00famenes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jessica Rodr\u00edguez: &quot;El desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor&quot;\" \/>\n<meta property=\"og:description\" content=\"Para Jessica Rodr\u00edguez, uno de los principales desaf\u00edos que dej\u00f3 esta campa\u00f1a de cerezas es preservar la experiencia de consumo durante largos periodos de almacenamiento y tr\u00e1nsito hacia China. La especialista explic\u00f3 que la campa\u00f1a estuvo marcada por fruta temprana con problemas de firmeza y az\u00facar, partiduras asociadas a eventos clim\u00e1ticos y mayores niveles de machucones producto del manejo intensivo de grandes vol\u00famenes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/smartcherry-interview\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T15:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T15:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Jessica-Rodriguez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Parra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Parra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/\"},\"author\":{\"name\":\"Beatriz Parra\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\"},\"headline\":\"Jessica Rodr\u00edguez: \u00abEl desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor\u00bb\",\"datePublished\":\"2026-05-20T15:54:29+00:00\",\"dateModified\":\"2026-05-20T15:54:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Jessica-Rodriguez.jpg\",\"keywords\":[\"Jessica Rodr\u00edguez\"],\"articleSection\":[\"Comercial\",\"Smartcherry Interview\",\"Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/\",\"name\":\"Jessica Rodr\u00edguez: \\\"El desaf\u00edo ya no es s\u00f3lo llegar, sino mantener el sabor\\\" - Smartcherry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/smartcherry-interview\\\/jessica-rodriguez-el-desafio-ya-no-es-solo-llegar-sino-mantener-el-sabor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Jessica-Rodriguez.jpg\",\"datePublished\":\"2026-05-20T15:54:29+00:00\",\"dateModified\":\"2026-05-20T15:54:30+00:00\",\"description\":\"Para Jessica Rodr\u00edguez, uno de los principales desaf\u00edos que dej\u00f3 esta campa\u00f1a de cerezas es preservar la experiencia de consumo durante largos periodos de almacenamiento y tr\u00e1nsito hacia China. 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