{"id":55321,"date":"2026-05-04T09:49:22","date_gmt":"2026-05-04T13:49:22","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=55321"},"modified":"2026-05-04T09:49:23","modified_gmt":"2026-05-04T13:49:23","slug":"ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/","title":{"rendered":"Iv\u00e1n Marambio: \u00abVamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\u00bb"},"content":{"rendered":"<p><strong><em>En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.<\/em><\/strong><\/p>\n\n\n\n<p>El dirigente tambi\u00e9n valor\u00f3 el nivel de alineamiento alcanzado entre los distintos actores del sector en este encuentro, destacando que existe una visi\u00f3n compartida sobre los desaf\u00edos y oportunidades que enfrenta la industria e insisti\u00f3 en que la competitividad del sector depender\u00e1 de la capacidad de trabajar de manera coordinada, haciendo un llamado a avanzar en una estrategia com\u00fan que involucre a toda la cadena.<\/p>\n\n\n\n<p>Te invitamos a revisar sus declaraciones en el siguiente video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Iv\u00e1n Marambio: &quot;Podremos incrementar la demanda, siempre y cuando nos focalicemos en la calidad&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/yILjMvZNfQw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>El Presidente de Frutas de Chile sostuvo que la industria de la cereza tiene espacio para seguir creciendo en los mercados internacionales, incluso frente al aumento de la oferta proyectada.<\/p>","protected":false},"author":273,"featured_media":55322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[1748,3286],"category_proveedor":[],"pais":[],"class_list":["post-55321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ivan-marambio","tag-frutas-de-chile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Iv\u00e1n Marambio: &quot;Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad&quot; - Smartcherry<\/title>\n<meta name=\"description\" content=\"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iv\u00e1n Marambio: &quot;Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad&quot;\" \/>\n<meta property=\"og:description\" content=\"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T13:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T13:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Parra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:site\" content=\"@SmartCherry_cl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Parra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/\"},\"author\":{\"name\":\"Beatriz Parra\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\"},\"headline\":\"Iv\u00e1n Marambio: \u00abVamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\u00bb\",\"datePublished\":\"2026-05-04T13:49:22+00:00\",\"dateModified\":\"2026-05-04T13:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/\"},\"wordCount\":173,\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Ivan-Marambio-3.jpg\",\"keywords\":[\"Iv\u00e1n Marambio\",\"frutas de chile\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/\",\"name\":\"Iv\u00e1n Marambio: \\\"Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\\\" - Smartcherry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Ivan-Marambio-3.jpg\",\"datePublished\":\"2026-05-04T13:49:22+00:00\",\"dateModified\":\"2026-05-04T13:49:23+00:00\",\"description\":\"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Ivan-Marambio-3.jpg\",\"contentUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Ivan-Marambio-3.jpg\",\"width\":1400,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/noticias\\\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smartcherry.cl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\\\/\\\/smartcherry.cl\\\/category\\\/noticias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Iv\u00e1n Marambio: \u00abVamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#website\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/\",\"name\":\"Smartcherry\",\"description\":\"Sitio de Smartcherry\",\"publisher\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smartcherry.cl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#organization\",\"name\":\"SmartCherry\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo_smartcherry.png\",\"contentUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/logo_smartcherry.png\",\"width\":411,\"height\":84,\"caption\":\"SmartCherry\"},\"image\":{\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/SmartCherry.cl\\\/\",\"https:\\\/\\\/x.com\\\/SmartCherry_cl\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smartcherry\\\/\",\"https:\\\/\\\/www.instagram.com\\\/smartcherry_cl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCe007LfgFFnntDgCcqICbPQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/#\\\/schema\\\/person\\\/604ed44370e96b081064b745ca461407\",\"name\":\"Beatriz Parra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/POST-96x96.png\",\"url\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/POST-96x96.png\",\"contentUrl\":\"https:\\\/\\\/smartcherry.cl\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/POST-96x96.png\",\"caption\":\"Beatriz Parra\"},\"url\":\"https:\\\/\\\/smartcherry.cl\\\/en\\\/author\\\/bparra\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Iv\u00e1n Marambio: \"Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\" - Smartcherry","description":"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartcherry.cl\/en\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/","og_locale":"en_US","og_type":"article","og_title":"Iv\u00e1n Marambio: \"Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\"","og_description":"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.","og_url":"https:\/\/smartcherry.cl\/en\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/","og_site_name":"Smartcherry","article_publisher":"https:\/\/web.facebook.com\/SmartCherry.cl\/","article_published_time":"2026-05-04T13:49:22+00:00","article_modified_time":"2026-05-04T13:49:23+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg","type":"image\/jpeg"}],"author":"Beatriz Parra","twitter_card":"summary_large_image","twitter_creator":"@SmartCherry_cl","twitter_site":"@SmartCherry_cl","twitter_misc":{"Written by":"Beatriz Parra","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#article","isPartOf":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/"},"author":{"name":"Beatriz Parra","@id":"https:\/\/smartcherry.cl\/#\/schema\/person\/604ed44370e96b081064b745ca461407"},"headline":"Iv\u00e1n Marambio: \u00abVamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\u00bb","datePublished":"2026-05-04T13:49:22+00:00","dateModified":"2026-05-04T13:49:23+00:00","mainEntityOfPage":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/"},"wordCount":173,"publisher":{"@id":"https:\/\/smartcherry.cl\/#organization"},"image":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#primaryimage"},"thumbnailUrl":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg","keywords":["Iv\u00e1n Marambio","frutas de chile"],"articleSection":["Noticias"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/","url":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/","name":"Iv\u00e1n Marambio: \"Vamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\" - Smartcherry","isPartOf":{"@id":"https:\/\/smartcherry.cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#primaryimage"},"image":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#primaryimage"},"thumbnailUrl":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg","datePublished":"2026-05-04T13:49:22+00:00","dateModified":"2026-05-04T13:49:23+00:00","description":"En el marco de la versi\u00f3n 2026 del Global Cherry Summit, el l\u00edder gremial explic\u00f3 que los vol\u00famenes futuros no ser\u00edan excesivos, lo que permitir\u00eda acompa\u00f1ar la expansi\u00f3n productiva con un incremento sostenido en la demanda. Para ello, identific\u00f3 como claves el desarrollo de nuevas ocasiones de consumo, el aumento en la frecuencia de compra y el fortalecimiento de la calidad del producto.","breadcrumb":{"@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#primaryimage","url":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg","contentUrl":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/05\/Ivan-Marambio-3.jpg","width":1400,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/smartcherry.cl\/noticias\/ivan-marambio-vamos-a-poder-incrementar-la-demanda-las-ocasiones-de-consumo-siempre-y-cuando-nos-focalicemos-en-la-calidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartcherry.cl\/"},{"@type":"ListItem","position":2,"name":"Noticias","item":"https:\/\/smartcherry.cl\/category\/noticias\/"},{"@type":"ListItem","position":3,"name":"Iv\u00e1n Marambio: \u00abVamos a poder incrementar la demanda, las ocasiones de consumo, siempre y cuando nos focalicemos en la calidad\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/smartcherry.cl\/#website","url":"https:\/\/smartcherry.cl\/","name":"Smartcherry","description":"Smartcherry Site","publisher":{"@id":"https:\/\/smartcherry.cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartcherry.cl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smartcherry.cl\/#organization","name":"SmartCherry","url":"https:\/\/smartcherry.cl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartcherry.cl\/#\/schema\/logo\/image\/","url":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2022\/02\/logo_smartcherry.png","contentUrl":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2022\/02\/logo_smartcherry.png","width":411,"height":84,"caption":"SmartCherry"},"image":{"@id":"https:\/\/smartcherry.cl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/SmartCherry.cl\/","https:\/\/x.com\/SmartCherry_cl","https:\/\/www.linkedin.com\/company\/smartcherry\/","https:\/\/www.instagram.com\/smartcherry_cl\/","https:\/\/www.youtube.com\/channel\/UCe007LfgFFnntDgCcqICbPQ"]},{"@type":"Person","@id":"https:\/\/smartcherry.cl\/#\/schema\/person\/604ed44370e96b081064b745ca461407","name":"Beatriz Parra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2025\/01\/POST-96x96.png","url":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2025\/01\/POST-96x96.png","contentUrl":"https:\/\/smartcherry.cl\/wp-content\/uploads\/2025\/01\/POST-96x96.png","caption":"Beatriz Parra"},"url":"https:\/\/smartcherry.cl\/en\/author\/bparra\/"}]}},"_links":{"self":[{"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/posts\/55321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/users\/273"}],"replies":[{"embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/comments?post=55321"}],"version-history":[{"count":2,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/posts\/55321\/revisions"}],"predecessor-version":[{"id":55324,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/posts\/55321\/revisions\/55324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/media\/55322"}],"wp:attachment":[{"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/media?parent=55321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/categories?post=55321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/tags?post=55321"},{"taxonomy":"category_proveedor","embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/category_proveedor?post=55321"},{"taxonomy":"pais","embeddable":true,"href":"https:\/\/smartcherry.cl\/en\/wp-json\/wp\/v2\/pais?post=55321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}