{"id":55235,"date":"2026-04-28T10:41:58","date_gmt":"2026-04-28T14:41:58","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=55235"},"modified":"2026-04-28T10:43:32","modified_gmt":"2026-04-28T14:43:32","slug":"raphael-bergoeing-y-crecimiento-de-la-cereza-la-coordinacion-es-fundamental-por-las-caracteristicas-del-producto-y-por-el-desafio-de-calidad-que-impone-un-mercado-como-china","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/raphael-bergoeing-y-crecimiento-de-la-cereza-la-coordinacion-es-fundamental-por-las-caracteristicas-del-producto-y-por-el-desafio-de-calidad-que-impone-un-mercado-como-china\/","title":{"rendered":"Raphael Bergoeing y crecimiento de la cereza: \u00abLa coordinaci\u00f3n es fundamental por las caracter\u00edsticas del producto\u00bb"},"content":{"rendered":"<p><strong><em>El \u00e9xito de la cereza chilena en los mercados internacionales ha tra\u00eddo consigo nuevos retos. En su participaci\u00f3n en la 7\u00b0 versi\u00f3n del Global Cherry Summit, el acad\u00e9mico de la Universidad Adolfo Ib\u00e1\u00f1ez advirti\u00f3 que, a diferencia de otros sectores, este mercado requiere altos niveles de coordinaci\u00f3n entre actores debido a la dificultad de diferenciar marcas individuales.<\/em><\/strong><\/p>\n\n\n\n<p>En este contexto, la construcci\u00f3n de una \u201cmarca pa\u00eds\u201d s\u00f3lida resulta clave. La calidad del producto y la experiencia del consumidor dependen no s\u00f3lo del desempe\u00f1o individual, sino del est\u00e1ndar colectivo de la industria, por lo que el desaf\u00edo de coordinar una industria en expansi\u00f3n se vuelve a\u00fan m\u00e1s relevante considerando la fuerte dependencia del mercado chino, que exige altos est\u00e1ndares y concentra la mayor parte de la demanda.<\/p>\n\n\n\n<p>Este crecimiento responde, seg\u00fan explic\u00f3 el experto, a un fen\u00f3meno que en econom\u00eda internacional se denomina margen extensivo, que obedece a la entrada de nuevos productores que fortalecen y estabilizan la industria.<\/p>\n\n\n\n<p>Te invitamos a revisar sus declaraciones en el siguiente video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Raphael Bergoeing: &quot;La coordinaci\u00f3n es fundamental por las caracter\u00edsticas del producto&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/ftErt8BLxRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Para el economista, el r\u00e1pido crecimiento del sector exige fortalecer la colaboraci\u00f3n entre productores para resguardar la calidad y la reputaci\u00f3n internacional de la \u201cmarca Chile\u201d.<\/p>","protected":false},"author":273,"featured_media":55238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[437,35],"tags":[4501,4502],"category_proveedor":[],"pais":[],"class_list":["post-55235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-noticias","tag-raphael-bergoeing","tag-industria-cerecera"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Raphael Bergoeing y crecimiento de la cereza: &quot;La coordinaci\u00f3n es fundamental por las caracter\u00edsticas del producto&quot; - Smartcherry<\/title>\n<meta name=\"description\" content=\"El \u00e9xito de la cereza chilena en los mercados internacionales ha tra\u00eddo consigo nuevos retos. En su participaci\u00f3n en la 7\u00b0 versi\u00f3n del Global Cherry Summit, el acad\u00e9mico de la Universidad Adolfo Ib\u00e1\u00f1ez advirti\u00f3 que, a diferencia de otros sectores, este mercado requiere altos niveles de coordinaci\u00f3n entre actores debido a la dificultad de diferenciar marcas individuales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/raphael-bergoeing-y-crecimiento-de-la-cereza-la-coordinacion-es-fundamental-por-las-caracteristicas-del-producto-y-por-el-desafio-de-calidad-que-impone-un-mercado-como-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raphael Bergoeing y crecimiento de la cereza: &quot;La coordinaci\u00f3n es fundamental por las caracter\u00edsticas del producto&quot;\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito de la cereza chilena en los mercados internacionales ha tra\u00eddo consigo nuevos retos. 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