{"id":54293,"date":"2026-03-20T11:14:18","date_gmt":"2026-03-20T14:14:18","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=54293"},"modified":"2026-03-20T11:14:19","modified_gmt":"2026-03-20T14:14:19","slug":"hectre-asegura-una-inversion-de-12-millones-de-dolares-para-acelerar-el-desarrollo-de-soluciones-de-ia-en-el-sector-hortofruticola","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/hectre-asegura-una-inversion-de-12-millones-de-dolares-para-acelerar-el-desarrollo-de-soluciones-de-ia-en-el-sector-hortofruticola\/","title":{"rendered":"Hectre asegura una inversi\u00f3n de 12 millones de d\u00f3lares para acelerar el desarrollo de soluciones de IA en el sector hortofrut\u00edcola"},"content":{"rendered":"<p>La empresa tecnol\u00f3gica neozelandesa Hectre ha anunciado el cierre exitoso de una ronda de financiaci\u00f3n Serie A por valor de 12 millones de d\u00f3lares. La inversi\u00f3n ha sido liderada por reconocidos fondos neozelandeses, entre ellos Punakaiki Fund, Cultivate Ventures y Nuance Connected Capital.<\/p>\n\n\n\n<p>Inicialmente, la compa\u00f1\u00eda ten\u00eda como objetivo recaudar 10 millones de d\u00f3lares. Sin embargo, el creciente inter\u00e9s por soluciones basadas en datos dentro del sector hortofrut\u00edcola impuls\u00f3 la ampliaci\u00f3n de la inversi\u00f3n. La industria de fruta fresca sigue enfrent\u00e1ndose a ineficiencias operativas y a la falta de datos fiables sobre la calidad del producto en las etapas de cosecha y confecci\u00f3n.<\/p>\n\n\n\n<p>El fundador y CEO de Hectre, Matty Blomfield, destaca la importancia de mejorar el acceso a los datos a lo largo de toda la cadena de suministro.<\/p>\n\n\n\n<p>\u201cAlgunos de los actores m\u00e1s importantes del sector son tambi\u00e9n los que menos margen obtienen. En gran parte, esto se debe a la falta de datos. Las soluciones de Hectre ayudan a equilibrar esta situaci\u00f3n\u201d, afirma Blomfield.<\/p>\n\n\n\n<p>Con motivo de este hito, la empresa recibi\u00f3 en su sede de Auckland a la Ministra de Inmigraci\u00f3n de Nueva Zelanda, Erica Stanford, en el marco del programa AIP Visa, que ha superado ya los 3.000 millones de d\u00f3lares en inversiones.<\/p>\n\n\n\n<p>Seg\u00fan datos oficiales, hasta la fecha se han recibido 573 solicitudes de inversi\u00f3n por un valor total aproximado de 3.390 millones de d\u00f3lares, de los cuales m\u00e1s de 1.050 millones ya han sido comprometidos.<\/p>\n\n\n\n<p>Durante la visita, Hectre present\u00f3 su visi\u00f3n estrat\u00e9gica y realiz\u00f3 una demostraci\u00f3n en directo de su soluci\u00f3n Hectre Arc, dise\u00f1ada para apoyar a productores y centrales hortofrut\u00edcolas en la toma de decisiones basada en datos.<\/p>\n\n\n\n<p>Fundada en 2017, Hectre opera actualmente en 22 pa\u00edses y colabora con algunas de las mayores centrales de confecci\u00f3n de fruta del mundo.<\/p>\n\n\n\n<p>La empresa est\u00e1 desarrollando tecnolog\u00eda basada en imagen hiperespectral que permitir\u00e1 identificar defectos internos y externos del fruto, as\u00ed como evaluar su madurez en fases tempranas de la cadena de suministro.<\/p>\n\n\n\n<p>La nueva inversi\u00f3n permitir\u00e1 acelerar el desarrollo de soluciones de inteligencia artificial y apoyar la expansi\u00f3n global de la compa\u00f1\u00eda, respondiendo a la creciente demanda de herramientas que mejoren la eficiencia operativa y la calidad del producto en el sector de fruta fresca.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/smartcherry.cl\/en\/proovedores\/hectre\/\">More about Hectre<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La empresa tecnol\u00f3gica neozelandesa Hectre ha anunciado el cierre exitoso de una ronda de financiaci\u00f3n Serie A por valor de 12 millones de d\u00f3lares. La inversi\u00f3n ha sido liderada por [&hellip;]<\/p>\n","protected":false},"author":274,"featured_media":54294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[178,1558,3609],"category_proveedor":[],"pais":[],"class_list":["post-54293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-smartcherry","tag-not-prov","tag-hectre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hectre asegura una inversi\u00f3n de 12 millones de d\u00f3lares para acelerar el desarrollo de soluciones de IA en el sector hortofrut\u00edcola - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/hectre-asegura-una-inversion-de-12-millones-de-dolares-para-acelerar-el-desarrollo-de-soluciones-de-ia-en-el-sector-hortofruticola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hectre asegura una inversi\u00f3n de 12 millones de d\u00f3lares para acelerar el desarrollo de soluciones de IA en el sector hortofrut\u00edcola\" \/>\n<meta property=\"og:description\" content=\"La empresa tecnol\u00f3gica neozelandesa Hectre ha anunciado el cierre exitoso de una ronda de financiaci\u00f3n Serie A por valor de 12 millones de d\u00f3lares. La inversi\u00f3n ha sido liderada por [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartcherry.cl\/en\/noticias\/hectre-asegura-una-inversion-de-12-millones-de-dolares-para-acelerar-el-desarrollo-de-soluciones-de-ia-en-el-sector-hortofruticola\/\" \/>\n<meta property=\"og:site_name\" content=\"Smartcherry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/SmartCherry.cl\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T14:14:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T14:14:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2026\/03\/Captura-de-pantalla-2026-03-20-a-las-11.11.34-a.m.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jorge Rojas\" \/>\n<meta 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