{"id":53619,"date":"2026-02-19T18:40:08","date_gmt":"2026-02-19T21:40:08","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=53619"},"modified":"2026-02-19T18:45:06","modified_gmt":"2026-02-19T21:45:06","slug":"dependencia-sobreoferta-y-prestigio-los-grandes-retos-de-la-temporada-2025-2026","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/comercial\/smartcherry-en-destino\/dependencia-sobreoferta-y-prestigio-los-grandes-retos-de-la-temporada-2025-2026\/","title":{"rendered":"Dependencia, sobreoferta y prestigio: Los grandes retos de la temporada 2025-2026"},"content":{"rendered":"<p><strong><em>Ent\u00e9rate de todo lo ocurrido en las recientes semanas con la venta del fruto rojo en el principal mercado de destino, el repunte de los precios a d\u00edas de la celebraci\u00f3n del A\u00f1o Nuevo Chino y los hitos que han marcado la experiencia de consumo en ese pa\u00eds, con un completo an\u00e1lisis a cargo del equipo de QC Fruit.<\/em><\/strong><\/p>\n\n\n\n<p>El episodio estreno analiza los factores comerciales, log\u00edsticos y de calidad que explican la compleja temporada, como el adelanto de cosecha y el desfase con la celebraci\u00f3n del pasado 17 de febrero que impidieron capitalizar una ventana clave para la venta.<\/p>\n\n\n\n<p>Eso, adem\u00e1s de los problemas de calibre, condici\u00f3n y otras situaciones que profundizaron la p\u00e9rdida de confianza del consumidor chino, se abordan junto con algunas acciones que se proponen para reposicionar la cereza chilena como producto premium.<\/p>\n\n\n\n<p>Revisa este nuevo cap\u00edtulo, por Smartcherry TV. El espacio cuenta con el auspicio de <strong>Contenedores San Fernando y San Jorge Packaging<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dependencia, sobreoferta y prestigio: Los grandes retos de la temporada 2025-2026\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/wg2zYXREq_0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Este pen\u00faltimo cap\u00edtulo de \u00abSmartcherry en Destino\u00bb ahondar\u00e1 en los aprendizajes que ya est\u00e1 dejando la actual campa\u00f1a de cerezas, desde la mirada comercial, en el gigante 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