{"id":51492,"date":"2025-12-01T16:58:56","date_gmt":"2025-12-01T20:58:56","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=51492"},"modified":"2025-12-01T16:58:59","modified_gmt":"2025-12-01T20:58:59","slug":"promocion-de-cerezas-chilenas-en-brasil-es-premiada-con-el-oscar-del-retail","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/noticias\/promocion-de-cerezas-chilenas-en-brasil-es-premiada-con-el-oscar-del-retail\/","title":{"rendered":"Promoci\u00f3n de cerezas chilenas en Brasil es premiada con el \u00ab\u00d3scar del Retail\u00bb"},"content":{"rendered":"<p><strong><em>En la oportunidad se destac\u00f3 la estrategia de la promoci\u00f3n de las cerezas chilenas que logr\u00f3 conectar creatividad digital con un impacto concreto en punto de venta, llevando la calidad de estas frutas nacionales a los hogares brasile\u00f1os.<\/em><\/strong><\/p>\n\n\n\n<p>Al respecto, la directora ejecutiva del Comit\u00e9 de Cerezas, Claudia Soler, junto con celebrar el premio dijo que <em>\u00abeste premio releva la importancia de las campa\u00f1as de marketing para establecer una relaci\u00f3n m\u00e1s cercano con los consumidores, la cual, se traduce en mayor consumo y conocimiento de nuestras cerezas frescas. Esta temporada nuestra estrategia como Comit\u00e9 es seguir desarrollando innovadoras campa\u00f1as en Brasil y otros mercados del mundo\u00bb<\/em>.<\/p>\n\n\n\n<p>El Premio POPAI Brasil es el \u00fanico galard\u00f3n creado para reconocer los proyectos m\u00e1s originales y eficaces de arquitectura comercial, visual merchandising, comunicaci\u00f3n visual, displays y materiales de comunicaci\u00f3n en el punto de venta.<\/p>\n\n\n\n<p>Se trata del mayor premio del sector en todo el mundo, con m\u00e1s de 50 ediciones en Estados Unidos. Desde hace m\u00e1s de dos d\u00e9cadas, el Premio POPAI Brasil tiene la misi\u00f3n de reconocer los mejores materiales, acciones y proyectos de merchandising del pa\u00eds. Cada a\u00f1o se consolida y destaca la importancia de las acciones y los materiales de merchandising en el punto de venta. A lo largo de estos a\u00f1os, se han entregado m\u00e1s de 3.000 trofeos a m\u00e1s de 400 empresas y han participado m\u00e1s de 2.000 marcas.<\/p>\n\n\n\n<p>La ceremonia de premiaci\u00f3n se llev\u00f3 a cabo el 25 de noviembre en Sao Paulo. El premio es organizado por POPAI Brasil, que recientemente ha pasado a llamarse Shop! Brasil.<\/p>\n\n\n\n<p>El premio fue recibido por el director de marketing de Frutas de Chile, Ignacio Caballero, quien precis\u00f3: <em>\u00abLas promociones son claves para potenciar el conocimiento de nuestras frutas en los mercados internacionales. Brasil es el principal destino de nuestras frutas frescas y el principal a nivel latinoamericano para las cerezas chilenas\u00bb<\/em>.<\/p>\n\n\n\n<p><strong>El galard\u00f3n<br><\/strong>La elecci\u00f3n del indio como s\u00edmbolo del trofeo no es aleatoria. Desde 1617, se colocaban peque\u00f1os indios de madera en los mostradores de las tiendas para representar a las empresas de venta de tabaco, y estas piezas se consideran la primera forma de comunicaci\u00f3n en el punto de venta.<\/p>\n\n\n\n<p>Los indios de las tiendas de cigarrillos fueron dise\u00f1ados para captar la atenci\u00f3n de los transe\u00fantes e informarles que en esa tienda se vend\u00eda tabaco. Algunos mostraban im\u00e1genes de tabaco en las manos o en la ropa. A lo largo de los a\u00f1os surgieron otras formas de marketing minorista.<\/p>\n\n\n\n<p>El jurado est\u00e1 compuesto exclusivamente por profesionales nacionales e internacionales de las industrias de bienes de consumo, minoristas, representantes de agencias de publicidad, promoci\u00f3n, marketing comercial y merchandising, proveedores de materiales promocionales para el punto de venta, estudios de arquitectura y acad\u00e9micos. Todos ellos son reconocidos por su experiencia, aportando el beneficio de su conocimiento del mercado y evaluando cada proyecto en competici\u00f3n con criterios de puntuaci\u00f3n espec\u00edficos para cada categor\u00eda.<\/p>","protected":false},"excerpt":{"rendered":"<p>La promoci\u00f3n 2024-25 de las cerezas chilenas obtuvo el Indio de Bronce en los Premios POPAI de Brasil 2025, en la categor\u00eda Marketing de Influenciadores. Este premio tambi\u00e9n es conocido como el \u00ab\u00d3scar del Retail\u00bb.<\/p>","protected":false},"author":273,"featured_media":51495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[4196,2288,3286],"category_proveedor":[],"pais":[],"class_list":["post-51492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-brasil","tag-retail","tag-frutas-de-chile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Promoci\u00f3n de cerezas chilenas en Brasil es premiada con el &quot;\u00d3scar del Retail&quot; - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartcherry.cl\/en\/noticias\/promocion-de-cerezas-chilenas-en-brasil-es-premiada-con-el-oscar-del-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoci\u00f3n de cerezas chilenas en Brasil es premiada con el &quot;\u00d3scar del Retail&quot;\" \/>\n<meta property=\"og:description\" content=\"La promoci\u00f3n 2024-25 de las cerezas chilenas obtuvo el Indio de Bronce en los Premios POPAI de Brasil 2025, en la categor\u00eda Marketing de Influenciadores. 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