{"id":48426,"date":"2025-08-18T09:13:38","date_gmt":"2025-08-18T13:13:38","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=48426"},"modified":"2025-08-18T09:13:40","modified_gmt":"2025-08-18T13:13:40","slug":"isabel-quiroz-la-cereza-que-se-envia-tiene-que-ser-perfecta-en-todas-sus-dimensiones","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/entrevista\/isabel-quiroz-la-cereza-que-se-envia-tiene-que-ser-perfecta-en-todas-sus-dimensiones\/","title":{"rendered":"Isabel Quiroz: \u00abLa cereza que se env\u00eda tiene que ser perfecta en todas sus dimensiones\u00bb"},"content":{"rendered":"<p><strong><em>Isabel Quiroz puntualiz\u00f3 que el foco m\u00e1s importante, por lejos, debe ser una conjunci\u00f3n entre una promoci\u00f3n que sostenga el atractivo de la cereza, con pulsos en el tiempo para mantener la necesidad de consumirla, y por otro lado trabajar con los vol\u00famenes de arribo.<\/em><\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, manifest\u00f3 que la industria ya entendi\u00f3 que los calibres peque\u00f1os no tienen espacio en China y dado que est\u00e1n todos apuntando a que esto no suceda, la distribuci\u00f3n en los mercados deber\u00eda significar la obtenci\u00f3n de precios m\u00e1s altos.<\/p>\n\n\n\n<p>Tambi\u00e9n habl\u00f3 de elevar la categor\u00eda de nuestro fruto rojo para que efectivamente se transforme en un regalo en el gigante asi\u00e1tico, estratificando el producto de acuerdo a los distintos mercados a donde se env\u00eda y tambi\u00e9n en base al objetivo de consumo.<\/p>\n\n\n\n<p>No te pierdas esta interesante entrevista.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Isabel Quiroz: &quot;La cereza que se env\u00eda tiene que ser perfecta en todas sus dimensiones&quot;\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/PYE3nO1yq18?feature=oembed\" 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