{"id":40052,"date":"2024-10-11T14:29:57","date_gmt":"2024-10-11T18:29:57","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=40052"},"modified":"2024-10-11T14:29:58","modified_gmt":"2024-10-11T18:29:58","slug":"inteligencia-artificial-mercados-en-evolucion-y-adaptacion-tecnologica-seran-ejes-claves-de-fruittrade-2024","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/eventos\/inteligencia-artificial-mercados-en-evolucion-y-adaptacion-tecnologica-seran-ejes-claves-de-fruittrade-2024\/","title":{"rendered":"Inteligencia Artificial, Mercados en Evoluci\u00f3n y Adaptaci\u00f3n Tecnol\u00f3gica ser\u00e1n ejes claves de Fruittrade 2024"},"content":{"rendered":"<p>El 23 y 24 de octubre se llevar\u00e1 a cabo la Vig\u00e9sima Segunda Versi\u00f3n de <strong>Fruittrade 2024<\/strong>, el encuentro de la Industria frut\u00edcola m\u00e1s importante del pa\u00eds y con la mayor convocatoria del sector, organizado por la Federaci\u00f3n de Productores de Fruta de Chile (Fedefruta), con el apoyo del Fondo de Promoci\u00f3n de Exportaciones Silvoagropecuarias del Ministerio de Agricultura, que administra ProChile.<\/p>\n\n\n\n<p>Para este a\u00f1o se han definido como ejes tem\u00e1ticos, ESG: Adaptaci\u00f3n Tecnol\u00f3gica y Clim\u00e1tica, Mercados en Evoluci\u00f3n: Cosechando las Nuevas Preferencias del Consumidor, Summit de la fruta chilena en #Fruittrade2024 (charlas t\u00e9cnicas) e Inteligencia Artificial Aplicada.<\/p>\n\n\n\n<p>En esta versi\u00f3n, Brasil ser\u00e1 el pa\u00eds invitado de honor. Los asistentes podr\u00e1n acceder a una muestra de productos y servicios con diferentes stand con equipamiento, maquinaria y servicios financieros; as\u00ed como a las tecnolog\u00edas que intervienen en la producci\u00f3n, comercializaci\u00f3n y exportaci\u00f3n de la Fruta Chilena.&nbsp;<\/p>\n\n\n\n<p>La jornada inaugural abrir\u00e1 con la exposici\u00f3n \u201cEl rol del productor en la promoci\u00f3n nacional e internacional de la fruta chilena\u201d a cargo del acad\u00e9mico experto en marketing, Bracey Wilson. Posteriormente el economista Fernando Larra\u00edn, vicepresidente ejecutivo de Marketing y Comunicaciones del Banco Santander expondr\u00e1 \u201cLa situaci\u00f3n de la econom\u00eda mundial y su impacto en la fruticultura chilena\u201d.<\/p>\n\n\n\n<p>El acto oficial de inauguraci\u00f3n est\u00e1 contemplado a partir de las 11:00 horas con las intervenciones del presidente de Fedefruta, V\u00edctor Cat\u00e1n; el embajador de Brasil en Chile, Paulo Pacheco; la directora general (s) de ProChile, Paulina Valderrama y el ministro de Agricultura, Esteban Valenzuela.<\/p>\n\n\n\n<p>El evento que se llevar\u00e1 a cabo en Espacio Riesco, continuar\u00e1 con distintas charlas en salones que acoger\u00e1n las siguientes tem\u00e1ticas: Riego y Agua, Sustentabilidad, Uva de Mesa, Mercado y Ar\u00e1ndanos.<\/p>\n\n\n\n<p>Para la jornada del jueves 24 de octubre se han organizado charlas relativas a: Cerezos, Paltos y C\u00edtricos, Frutos Secos, Kiwis \u2013 Manzanos \u2013 Ciruelos, Innovaci\u00f3n, Gen\u00e9tica y Biotecnolog\u00eda, y nuevamente Sustentabilidad.<\/p>\n\n\n\n<p>Adicionalmente se han programado los siguientes paneles de discusi\u00f3n: \u201cSystems Approach: c\u00f3mo implementarlo y proyectarlo con \u00e9xito desde la primera caja\u201d, \u201cTecnolog\u00edas para la eficiencia h\u00eddrica para la producci\u00f3n\u201d y \u201cRoyalties y nuevas variedades: \u00bfMotor de innovaci\u00f3n o fuente de frustraci\u00f3n?\u201d, entre otras ponencias.<\/p>","protected":false},"excerpt":{"rendered":"<p>El evento organizado por Fedefruta, se desarrollar\u00e1 en Espacio Riesco, cuenta con el apoyo de ProChile y tendr\u00e1 a Brasil como pa\u00eds invitado de honor.<\/p>","protected":false},"author":1,"featured_media":40053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2631],"tags":[3355,3771],"category_proveedor":[],"pais":[],"class_list":["post-40052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-fruittrade-2024","tag-fruittrade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.7) - 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