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<\/figure>\n\n\n\nAfter the live broadcast, Claudia Soler highlighted having participated in this experience: \u201cIt is really wonderful to appear in a live broadcast for the first time to promote our cherries. I know that live broadcasts for product promotion are very popular among young people in China, an audience we also want to reach. We hope to have answered everyone's questions, getting more young people to know and become interested in Chilean cherries. It was great to be able to establish this type of connection with young people in China.\u201d Likewise, the professional highlighted the work of the Chilean Fruit Cherry Committee to provide high-quality and safe fruit to Chinese consumers, hoping to meet the demand for winter fruits and bring a touch of happiness to Changsha with delicious Chilean cherries.<\/p>\n\n\n\n
Spreading sweetness and good omens<\/strong><\/p>\n\n\n\n For fruits from various countries, inherent deliciousness is crucial, but subsequent marketing efforts have also become increasingly important. Offline services and experiences directly influence consumers' purchasing decisions. Therefore, relying solely on live streaming to boost consumption of Chilean cherries was not the only thing that representatives of Frutas de Chile did.<\/p>\n\n\n\n Carrying an \u201ceye-catching package\u201d they became \u201cdeliverers\u201d of fruit, which did not go unnoticed by Chinese consumers, who upon opening the door to receive their order found themselves in front of two representatives of the Chilean cherry sector.<\/p>\n\n\n\n \u201cDelivering cherries with our Ele.me delivery partners before the Spring Festival has been a very nice experience during this trip to China,\u201d said Iv\u00e1n Marambio, adding that they were \u201cvery interested in visiting Changsha to talk to local consumers and see for themselves how they enjoy Chilean cherries. We want to listen to the needs of our consumers and spend time promoting our fruit in this very important market.\u201d<\/p>\n\n\n\n \u201cTo ensure that everyone can enjoy Chilean cherries, especially families in Tier 2 and Tier 3 cities, it is not only necessary to improve the efficiency of cross-border transport, but also to form strong alliances with local platforms to bridge the last mile to consumers. Ele.me is therefore a crucial partner in getting Chilean cherries into more homes. This helps consumers taste fresh and delicious cherries, ensuring that everyone can enjoy this sweetness and freshness during the New Year,\u201d concluded the president of Frutas de Chile.<\/p>","protected":false},"excerpt":{"rendered":" Representatives of Frutas de Chile are currently in China leading a series of promotional activities for cherries prior to the Chinese New Year.<\/p>","protected":false},"author":224,"featured_media":30641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[2387,3286,108,116],"category_proveedor":[],"pais":[],"class_list":["post-30637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cerezas-chilenas","tag-frutas-de-chile","tag-cerezas","tag-china"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-22-at-11.34.02-1-1024x340.jpeg\")
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