{"id":2488,"date":"2020-07-02T13:14:09","date_gmt":"2020-07-02T16:14:09","guid":{"rendered":"https:\/\/smartcherry.cl\/?p=2488"},"modified":"2022-03-23T12:33:03","modified_gmt":"2022-03-23T15:33:03","slug":"columna-de-opinion-como-prepararnos-para-la-temporada-de-cerezas-2020-2021","status":"publish","type":"post","link":"https:\/\/smartcherry.cl\/en\/opinion-expertos\/columna-de-opinion-como-prepararnos-para-la-temporada-de-cerezas-2020-2021\/","title":{"rendered":"Opinion column: How to prepare for the 2020-2021 cherry season."},"content":{"rendered":"<h3 class=\"wp-block-heading\" style=\"text-align:center\"><strong>Posible escenario comercial en estado de pandemia<\/strong><\/h3>\n\n\n\n<p>By:<strong> <\/strong>Patricio Toro H. &#8211; <em>Socio Fundador <a href=\"https:\/\/smartcherry.cl\/en\/proveedores\/xsur\/\"><strong>Exportadora del Sur S.A<\/strong><\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2020\/07\/unnamed-11-768x1024.jpg\" alt=\"\" class=\"wp-image-2489\" width=\"313\" height=\"417\" srcset=\"https:\/\/smartcherry.cl\/wp-content\/uploads\/2020\/07\/unnamed-11-768x1024.jpg 768w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2020\/07\/unnamed-11-225x300.jpg 225w, https:\/\/smartcherry.cl\/wp-content\/uploads\/2020\/07\/unnamed-11.jpg 776w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/figure><\/div>\n\n\n\n<p>\u00bfQu\u00e9 va a pasar con las exportaciones?, \u00a0\u00bfc\u00f3mo se est\u00e1n comportando los mercados en China?, \u00a0\u00bfcu\u00e1l es la proyecci\u00f3n para la temporada de cerezas que viene?, \u00bfpodremos exportar con normalidad? Estas son algunas de las interrogantes que se han transformado en preguntas obligatorias de productores, y de todos quienes estamos ligados al rubro. \u00a0Y aunque la respuesta hoy nadie la puede entregar con seguridad, creo que hay mucho por reflexionar respecto de c\u00f3mo nos estamos preparando para la temporada que se nos avecina.<\/p>\n\n\n\n<p>La realidad es que el escenario\ncambi\u00f3. La pandemia a la cual hoy se enfrenta el mundo ha sido disruptiva en\nmuchos aspectos, cambiando muchos comportamientos que las industrias ya hab\u00edan\naprendido a manejar. El mundo de la exportaci\u00f3n de fruta fresca no queda ajeno\na esta realidad. Y mientras la temporada pasada hac\u00edamos predicciones en base a\noferta y demanda, crecimientos de los mercados y calidad de la fruta, hoy esas\nrespuestas al menos a m\u00ed no me dejan tranquilo. Sabemos que el COVID-19 trajo\nconsigo nuevas variables que impactar\u00e1n el precio al cual se comercialice\nnuestra fruta, variables que se van transformando en inseguridades en muchos\ncasos.<\/p>\n\n\n\n<p>El desaf\u00edo hoy est\u00e1 en que\npodamos adaptarnos lo m\u00e1s r\u00e1pidamente a los cambios que vayan surgiendo,\npensando estrategias para responder a mercados inestables, generando instancias\nde trabajo con autoridades nerviosas, y mirando desde una nueva perspectiva el\nproducto, su calidad y su inocuidad, porque los estudios ya nos dicen que el\ncomportamiento del consumidor cambi\u00f3, incorporando nuevos <em>drivers<\/em> a la\ndecisi\u00f3n de compra. <\/p>\n\n\n\n<p>Soy un convencido de que el\ntrabajo parte desde la fase de producci\u00f3n en los huertos, frase que seguramente\ncomparto con muchos actores de la industria, sobretodo con el \u00e1rea t\u00e9cnica, y donde\nhoy m\u00e1s que nunca se debe producir y cosechar fruta de calidad, pero que adem\u00e1s\ncumpla en su producci\u00f3n con todas las normas de seguridad alimentaria y de\nproducci\u00f3n responsable, tanto social como ambiental. Es por ello que creo muy\nprudente y responsable hacer un llamado a los productores de cerezas a tener\nsus huertos en regla con todas las normas de certificaci\u00f3n y &nbsp;ser un ejemplo dentro de la industria\nfrut\u00edcola. Hoy m\u00e1s que nunca debemos ir m\u00e1s all\u00e1 de lo que dicen los manuales y\nlas normas. Hemos visto en los \u00faltimos meses que las autoridades chinas han\nestado preparando e instaurando nuevas exigencias a los productos alimenticios\nimportados, por lo cual se hace fundamental tener todos los registros de\ntrazabilidad y de certificaci\u00f3n en todas las fases de producci\u00f3n, procesamiento\ny comercializaci\u00f3n. <\/p>\n\n\n\n<p>El desaf\u00edo es grande, pero si nos\nponemos a trabajar todos desde ahora creo que podemos adelantarnos a las\nexigencias y a los nuevos desaf\u00edos que tendremos.<\/p>\n\n\n\n<p>Solo nos quedan cuatro meses.<\/p>","protected":false},"excerpt":{"rendered":"<p>Posible escenario comercial en estado de pandemia Por: Patricio Toro H. &#8211; Socio Fundador Exportadora del Sur S.A \u00bfQu\u00e9 va a pasar con las exportaciones?, \u00a0\u00bfc\u00f3mo se est\u00e1n comportando los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[437,27],"tags":[],"category_proveedor":[],"pais":[],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","category-opinion-expertos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Columna de opini\u00f3n: C\u00f3mo prepararnos para la temporada de cerezas 2020 \u2013 2021. - Smartcherry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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